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"What makes a logo great?"   That's a good question, and I'm not sure that it has just one answer. I think there are several routes you can take to a successful logo.   My college logo instructor once told me "The best logos are the one that make people say, "Hey! That [blank] looks ... ~ 0 COMMENTS ~

TOS Fair Day 2011

~ Oct/25/2011 By : Curtis Hale ~
I love so many things about the fall...the change of weather and relief of cooler temperatures, college football, the World Series (especially this year; GO RANGERS!), hooded sweatshirts, Halloween...   One of my absolute favorite things about the fall, though, is that it means it's time f... ~ 0 COMMENTS ~
Tech-xas   They always say that Dallas is the #1 city for business, and they're right.  But there is something else about Texas in general that's true...and that is it's an epicenter of everything new and exciting going on in technology and design.  Wow, we have been fortun... ~ 0 COMMENTS ~
New Year's Evolutions   Oh what a remarkable year it has been.   Measures you can implement online to improve your business have never been more exciting or effective.  Our clients are seeing immediate and measurable results in the process.  There are also many new &nb... ~ 0 COMMENTS ~
Design Shine   As you can tell from our web site,  we're fanatics about design.   For us, it's so important.  It's like you know how a beautiful dress needs an awesome pair of shoes?  And an amazing suit needs an outstanding tie?  Or a fine shirt looks so muc... ~ 0 COMMENTS ~
One of my favorite apps on my iPhone right now is the Hipstamatic camera. It takes digital photos that replicate the feel of an old-school analog camera, so your photos come out grainy, blurry and faded...but in a good way! It's even got different lenses, flashes and film that you can swap out. Nif... ~ 0 COMMENTS ~
erhaps one of the most challenging aspects of design is typography. It takes a special touch to get all those little letters to look right together. One of the best at doing so is Jessica Hische. She has the uncanny ability to take letterforms, twist them to her will and command them to do her bi... ~ 1 COMMENTS ~
Sometimes when you're trying to sell something as awesome as mobile homes, it's best to just be honest and be yourself. Cullman Liquidators got it right and their low-budget tv commercial is a huge viral marketing success. In 6 months, the commercial has been viewed over 1.5 million times. Just goe... ~ 0 COMMENTS ~
I flew out to NYC this weekend to visit my good friend Jeff Rogers (who is an amazing illustrator and designer and will have a few items in our General Store shortly). Jeff works for Spotco and designs posters for Broadway shows. He hooked us up with some free tickets to opening night of A Behandin... ~ 0 COMMENTS ~

Badass Blog

~ Mar/02/2010 By : Curtis Hale ~
If you ever find yourself bored on a Friday head over to one of my favorite blogs on the web: Badass Of The Week. Every week there is a new post about a historical person who has done something worthy of the moniker "Badass". The writing is absolutely hilarious and the stories are genuinely interes... ~ 1 COMMENTS ~
A while back, I wrote about Saul Bass, one of my all-time favorite designers and a real inspiration to me. I'd like to continue on that path and write about another of my design heroes: Milton Glaser.   The scope and diversity of this man's work astounds me. He's done everything from poster ... ~ 0 COMMENTS ~

TOS Video Interview

~ Jan/21/2010 By : Curtis Hale ~
The folks at unmatchedstyle.com were kind enough to recently feature The Old State's redesigned website. You can check out the review here. We also had the pleasure of sitting down with Gene Crawford for an interview via Skype. We talked about the redesign and some of the background behind our bra... ~ 2 COMMENTS ~
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