guess it's a good thing after you finish building a client site, finish applying proven search engine marketing techniques to the site; then the client has a simple request...They ask you not to put your logo on their web site as they don't want their competitors using your services.  Why would they, when they're receiving top search engine rankings, too many clicks, and too much business.  Why let their competitors benefit from the same services?

There was $243.1 Billion in US online retail sales in 2007.  Every year online sales nearly double.  Online retail sales and search engine marketing numbers have paralleled over the past few years.  In 2007, over 8 billion was spent on search engine marketing alone.  Over 10 billion is projected for 2008.

Coming up with an excellent targeted keyword list for your site is one of the most crucial steps for any search engine marketing campaign.  

A few tips for building a successful keyword list for your online advertising campaign.

Brainstorm your business - what is the core of the business
Review your web site - what is the central theme you want to portray to your visitors
Think like a customer - what are they most interested in seeing
Focus on what differentiates yourself from your competition - what are your companies unique attributes that separate itself from its competitors
Include plural and singular versions - make sure both versions are included in case users search for either
Include spelling mistakes and variations - not everyone can spell perfectly, besides your customers are probably in a hurry
Include product numbers and codes - sometimes users search for exact matches.

Next time, some of the benefits of pay-per-click advertising.