Project Details

What’s manly than a beard or a mustache? Not much!

In late November, otherwise known as “Movember,” Graceful Remedies hired The Old State to brand a new beard care line that was launching in 2015. Being beard fanatics The Old State new exactly what to do. Our objective was to create a rugged, wildly unique brand name and identity for Graceful Remedies that would stand out in the market.

A few weeks later Beard & Tackle was born!

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