The Story Of The Old State

T he Old State House of Design and Development seeks to merge old world business practices with a passion for design and functional excellence. The founders, Travis McElroy, Curtis Hale, and Chris Vincent, have worked together for the better part of a decade. The Old State was built upon the principles of honesty, integrity, and a genuine desire to produce the highest quality product possible, in whatever we do. We believe a way of doing business where a word is a bond, a hard day’s work is truly gratifying, and customers always come first.

Website Design

Great designers and great web developers speak different languages. Perhaps this is the reason that so many websites either look great OR function well, but rarely do both. Here at The Old State, we’ve combined the best of both worlds. Our talented web developers work hand-in-hand with our crack team of designers to produce excellent products that not only function exactly as they should, but also look beautiful and maintain high standards of usability.

Website Development

From complex web-based internet applications, electronic businesses, or social network services, here at The Old State, we have the experience to make it happen. Our web development team handles the needs of small businesses and large businesses alike wishing to sell products and services to their customers and to automate business workflow. We stay up to date with the latest technologies to ensure that your web system is compliant with the latest industry standards.

SEO Search Engine Optimization

The best designed web sites will fail if no one finds them. After your web site is up and running, SEO is the single largest contributor to your success, since 39% of all online sales begin as a search query. As this trend continues to grow, more and more retailers and manufacturers are recognizing the importance of search engine marketing as a way to attract online buyers.

Our ultimate objective is to turn searches into clicks and clicks into purchases. Because of this, our campaigns focus on delivering relevant and motivated customers. Our clients frequently achieve #1 SEO rankings for their suggested keywords and phrases.

MCM Multi-Channel Marketing

If you are only selling on a web store, you’re missing millions of buyers. Online buyers are shopping in more channels than ever before. Online marketplaces like eBay and Amazon alone represent over 35% of US eCommerce. To build a high performing online business you need to leverage the Internet’s most popular shopping channels.

TOS Shoppe with Multichannel marketing enables you to target and sell to an entirely new customer segment. We will expand your presence on the internet which will help drive sales across all channels. At the heart of our solution is a powerful eCommerce engine designed to provide maximum exposure for your products and lower customer acquisition costs.

The Shoppe eCommerce Engine automatically distributes your product listings to shoppers across all Internet shopping channels – search engines, marketplaces, shopping comparison sites—and then converts those shoppers into buyers.

As an online merchant, you should strive to have a presence everywhere your potential customers shop. That’s really the goal of multichannel online marketing. Be everywhere your customers are, and your business will thrive.

Identity

Many companies with wonderful products and services have never made it off the ground because they are unrecognizable to their consumer base. At the Old State, we’ve helped dozens of companies distinguish themselves from the crowded marketplace with unique and beautiful identities. You should be as proud of your logo as you are of the company you’ve worked hard to create.