B&Y Charters UX Design Spotlight

Our February client spotlight features our most recent website launch – B&Y Charter Yachts. Although our involvement in this project was robust, we'll be focusing on their user experience and our work as a premier Dallas web design agency.

Exploring Uncharted UX Design Waters

B&Y Yachts deal in luxury and opulence, specializing in yacht charter getaways in some of the world’s most distinguished waters. With over 25 years of experience in their industry, they knew the exact components needed to provide their discerning clientele with a world-class user experience.

The Old State was engaged to help B&Y Yachts embark on a digital course-correction of their luxury yacht charter brand. We began by developing a digital strategy to help them stand out, digitally.

We started with their old website that was anything but luxurious. From the old-school Flash Framework that wasn’t viewable on mobile devices to their severely dated layout, they needed to improve their UX design with a full website overhaul. Our Dallas web design team met this challenge full steam ahead.

“We created a design that felt as luxurious and accommodating as the holidays that B&Y creates for their clients,” said Curtis Hale, Creative Director at TOS. “Using incredible photography and video of their magnificent vessels, we were able to capture that feeling of absolute opulence.”


In addition to transforming their user experience, The Old State took on the task of importing data for over 700 yachts. With around 50 images, videos and 200 data points, this was no small undertaking. We developed a custom importer tool and leveraged HubSpot to create a custom searchable database allowing B&Y to quickly search for virtually any data point they need about their customers, captains and yachts.

Those wishing to charter a yacht can now do so on board a luxurious website that delivers on every element of successful UX design. Your perfect yacht holiday is only a search away on desktop, tablet and mobile devices.

The Old State elevates brands who strive to be industry leaders. Our UX designers love working with brands interested in taking their website to the next level. Request a proposal for your next Dallas web design project, we’d love to ensure your brand is following best practices for UX design.

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