Evolution of a Logo

I want to just quickly take you through my process on my latest logo design for iWake.com, an online community for wakeboarders.

On this particular project, I started out with some inspiration...the old International Harvester logo, in which an "i" and an "h" are combined into a form resembling a man riding a tractor. So the hard part was already done; I had a concept of an "i" and a "w" creating a rider in between wakes, so it was just a matter of getting the forms right.

I didn't have a lot of time on this project (about a 24-hour turnaround was required) so I began with a few quick sketches until I had a form I was reasonably happy with, then I moved on to creating the form in Illustrator. After that, it was just a matter of tinkering with the shape until it was a nice, tight logo form.

Enjoy my beautiful sketches...

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