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The Old State is a Dallas branding agency that provides a proven branding process that creates long-lasting and measurable impact for new brands and established brands alike. Our team of experienced branding experts guide clients through a step-by-step brand discovery process consisting of in-person meetings covering brand diagnosis, brand standards discovery, competition analysis and brand positioning. Each brand we create is the result of our tireless process involving research and comprehensive immersion by our staff into your business.

As with every other aspect of our process, our branding vision is born out of strategy. We pride ourselves in creating brand identity packages that are as smart as they are aesthetically appealing and unique. Our brand identity packages are constructed from scratch through an exhaustive investigation and discovery process to ensure your brand tells your story, engages your consumers and leaves a lasting impression. Our award-winning creative team works seamlessly alongside our strategic marketers to ensure that all of our considerable creative power is pointed in the right direction in order to accomplish your strategic goals. Our branding solutions extend well beyond simple logo design. Our team leverages consumer marketing research tools that inform us on optimal conversion color pallets, brand standards, print and marketing materials, brand story, positioning and much more...all rooted in extensive market strategy to ensure that your customers are being spoken to in a meaningful way.

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Timeless and elegant brands born out of vision and strategy.

The Old State’s strategic branding process not only produces beautiful brand identity packages but when implemented in the context of a full marketing strategy has proven to increase ROI and help achieve business goals. Find out more about our Branding process below.

Research & Strategy

We work with your team to learn everything we can about your business, your customers, your culture and how best to communicate your vision to the world.


Your brand is the personification of your company and we work tirelessly to make sure that we are using the right colors and shapes, and using the correct voice and words to speak to your target audience.

Print & Collateral

Although digital has emerged as the primary vehicle for getting your message to your audience, there are still huge opportunities to use print in your branding and marketing. We will help you capitalize on those opportunities with gorgeous print materials and collateral.

Brand Standards

Your brand standards is a guidebook that gives your team everything needed to maintain the integrity of your brand even after your engagement with The Old State is complete.

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