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Marketing Strategy

Marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using personalized conversational tools like email and chat and by promising continued value by using tailored content. And finally, you delight them by continuing to act as an empathetic advisor and expert.

Our marketing strategists guide our clientele through in-depth, analysis, strategic meetings, persona studies, behavioral research and a variety of other marketing exercises to uncover your objectives and success metrics. Our team then develops detailed marketing playbooks and marketing budgets that clearly outline how we achieve desired growth for your brand.

You don’t need to fight for your potential customers’ attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business. We employ leading scoring of Marketing Personas as well as detailed targeting per channel to fill your funnel with qualified leads. Lead scoring is a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization through the use of the Marketing Personas established in the strategy session. The resulting score is used to determine which leads a receiving function will engage, in order of priority, as well as the tailored messaging they will receive. As a Hubspot Gold Agency Partner, we are experts in crafting tailor-made Inbound Marketing strategies unique to your business, marketing personas and customers. Find out more about Marketing Strategy and Inbound marketing below and let’s talk about upgrading your Marketing Strategy today. 

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Attract, engage and delight your customers.

By mapping out your customer's journey, we create experiences that resonate.

Goal Setting

We start by identifying goals and KPI's and set time parameters around them. This gives everyone involved a clear metric for measuring what success will look like.


The Old State will lead you through a series of exercises to identify and flesh out who your marketing personas are, so we know who we are talking to and can formulate a strategy to find them.

Channel Strategy

Once we identify who we are talking to to, we identify the places we can find them online and create a channel strategy for speaking directly to them. What social media are they on? What times are they on? Is email the best way to talk to them? We strategize, test, and refine to speak directly to your target audience.

Content Marketing

We work with you to evaluate your existing content and devise a plan that aligns with your growth goals and ensures that we are creating the right types of content for your different audiences. We take the time to evaluate your brand to see what sets you apart and what content formats are most useful for your marketing personas, channels and goals.

Let's Discuss Your Project

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