Envisioning who your customers are can be daunting. We take market research and real data to build a semi-fictional representation of your ideal customer.
At The Old State, personas have become one of the key elements in the marketing playbook development. If we do not know who we are selling to then how can we possibly understand how to give them what they want. Quite simply, we cannot. At least not in a reliable and measurable way.
For this reason, during our strategic discovery meetings our team guides you and your project stakeholders through a persona development exercise. We uncover who your customers are, what they want, what moves them, and how to give them what they want. We develop these personas through extensive research and industry data. The personas we develop help you know your potential targets and more importantly how to reach and convert them to customers.