Setting Samsung HVAC’s digital marketing to “full blast”.
Samsung HVAC prides themselves on leading the industry in the Heating and Cooling technology space. Dedicated to creating the most incredible heating and cooling systems in existence and pushing the technology forward, Samsung is also committed to complying with local laws and regulations as well as applying a strict global code of conduct to all employees.
- 1000 + TECHNICAL DOCUMENTS DISPLAYED
- 120 AUTOMATED EMAILS CREATED
- 179 Custom Targeting Properties Created for Marketing Automation
Needing to put all the pieces together.
Samsung HVAC came to us needing some help with their online presence. They had a new website design but wanted a modern backend and content management system to house the website and make it easy for personnel to enter content and make changes to the site as needed. Another challenge was to bring their large library of technical documents into a cohesive management system with the website. On the marketing side, Samsung had a Hubspot account that they weren't fully utilizing and needed some help with the setup and strategy for using Hubspot in ongoing Inbound Marketing efforts.
Creating a cohesive digital marketing system.
Governor was the perfect choice for housing Samsung's website. With its low barrier to entry and ease-of-use for content managers, Governor also provides the speed and high level of security that was imperative for the website. Governor not only powers the website, but also allows Samsung's admins to manage all of their training documents and extensive library of technical documents. The Old State built in custom controls that allow content managers to easily associate documents with their products.
A breath of fresh marketing air.
When Samsung came to TOS, they had some of the right pieces, like a Hubspot account, but needed help putting them all together and get them working as well as one of their AC units.
A Beautiful Site with Measurable Results.
The result that TOS was able to achieve for Samsung was not only a beautiful modern website that's easy to use and easy to manage, but a fully realized marketing effort that hits every beat. Samsung now has an Inbound Marketing strategy, Social Media and SEO efforts that utilize the website as a marketing tool and Hubspot as a device to measure and track every bit of data gathered. Samsung is now able to know who they should be targeting and how exactly to talk to them.
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