Salt is a new insurance app that can get you the best home and auto insurance quote in Texas.
We were engaged by this new insurance startup to name, brand, build the marketing website, design the UI/UX of the app and manage their ongoing marketing efforts including strategy, marketing automation, PPC and Social. Although this is a startup, these guys has serious experience. Over 100 years in the insurance industry gives them just a little bit of an advantage as they go to market with this new product.
- 7 Channels Created, Managed and Executed
- 50 % INCREASE IN ENGAGEMENT MONTH-OVER-MONTH
- 25 % Remarketing Conversion Rate to New Customers
Shaking Up the Way Insurance Should Be.
Salt had the challenge of breaking into a saturated and stuffy insurance market with a product designed to make shopping for insurance more personalized and efficient.
Using Strategic Creative to Develop a Brand
The Old State was initially engaged in creative app development to present Salt as the cool, approachable way to shop for insurance. Throughout the design process, The Old State was able to execute on a strategic creative approach that ensured Salt could deliver a unique, new experience to the insurance market.
Delivering a Highly Tailored Experience
With Salt's value proposition of saving you time while also providing a personalized insurance quote, we were able to leverage inbound marketing tools to deliver on this highly personalized product. Our marketing team paved the way for Salt by creating a playbook outlining their strategy by channel.
Salt's Making Waves in the Insurance Space.
If you're ready to engage in a personalized insurance shopping experience, Salt has got your covered. Simply fill out their insurance questionnaire and let them shop for renters, homeowners or auto insurance. You'll get a personalized quote straight to your inbox.
Let’s work together.
Have a project in mind? We offer insurance marketing services that help individuals & companies all over the world deliver on every digital front, communicate their brand clearly, and take their business to the next level. Click the link below and let’s talk about your project.
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