A New Vision For Content Management in the Cloud
Born out of frustration with content management systems currently on the market, Governor was built as an all-in-one solution to agency woes. Governor takes the best of cloud and on-premise technologies and pairs them with modern user experience to create the ultimate CMS for all. Other systems like Wordpress require complicated installations and a lot of work on the front end and throughout the life cycle of websites. Governor is easy to use. No long installs, no outdated plugins, no maintenance updates. Everything is automatic, so you can focus on effective content.
- 220 % INCREASE IN LEAD VOLUME
- 1 YEAR OF UI/UX REFINEMENT
- 340 % INCREASE IN USER ENGAGEMENT
Simplifying the Complex
Like many cloud software platforms, Governor has a litany of functionality. The challenge was to distill the many features into the key benefits and universal truth for this brand. Governor is a project that many from our team have helped found and have been close to for a while. A need to simplify the identity and UI/UX into a design language that allowed users to almost require no instruction when navigating the application was presented as a core need as well as full white label capability. This presented an exercise in restraint and distillation of the visual identity. Read on to see what we came up with. We think you will like it.
Managing Content Management
We worked with the core Governor team and extended teams to determine core objectives of defining a new strategic marketing strategy, including marketing automation, a rebranding project, UI/UX upgrade initiative and new marketing website. The new marketing strategy is fully automated and leverages advanced persona targeting, and a variety of techniques to inform and engage Governor users and prospective users as they explore the platform through a variety of channels and touchpoints.
Our visual identity solutions were derived by engaging in simplicity and sleekness across the board. We updated the logo mark to embody a variety of different subtle abstract forms. An abstract G, a square which represents the digital experience or screen, and the green arrow pointing up to the right representing speed and growth. We applied a simple color scheme using a three-color palette to the entire UI/UX which also allows white label users of Governor to simply pick only 3 colors to completely re-envision the UI for their brand of choice.
We gave the marketing site a major visual upgrade, to be in line with the new branding and user interface. We are excited to see the growth of this exciting new tech company, and it has been a blast to engage with our own teams and the new Governor team members to create this new visual ID and assets.
A Reimagined Experience
The experience of content management has, historically, been rather stale. The user experience is typically not ideal and can require extensive training in order to operate. One of the primary goals for the redesign of the user experience was to create an interface that stripped away the clutter and presented the user with a powerful yet elegant interface. Much like an iPhone we wanted the user to be able to operate the system with little or no training. This resulted in a sleek, intuitive interface that is far from the everyday CMS of old. Fully responsive and mobile friendly with clear CTAs and information hierarchy make it a pleasure to work in every day.
Say Hello Governor.
The results have been incredible. From increased engagement and user conversion to exciting new opportunities from some of the most prestigious brands, agencies, universities and higher education programs in the country. Governor is poised to disrupt a stagnant market within the Content Management space. We are excited that we had something to do with the humble beginnings and are thrilled to see this company take flight and leave the nest with a head full of steam.
Let us tell your story.
We offer solutions that help individuals & companies all over the world deliver on every digital front, communicate their brand clearly, and take their business to the next level.