Big Box Catering

The Old State delivers on the Big Box brand experience.

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Introduction

Big Box Catering was founded on a simple principle: catered food should taste better than the cardboard box it's delivered in. The operators of two well-established Dallas restaurants combined forces to make that principle a reality, but they needed help bringing it to life.

The Old State was tapped to help create a brand and an online ordering system as well as help the startup gain momentum through a content, marketing, and social media strategy.

Visit the website: www.bigboxcatering.com

Marketing Automation and Paid Media Strategy
  • 20 % image description Revenue Growth Month-Over-Month
  • 62 % image description return customers through marketing automation
  • 14 % image description Average click-through rate on Pay-per-click Ads
The Challenge

It started with a box.

Big Box came to us with a general concept for their online ordering system, the name Big Box, and the idea that the food would be delivered and presented to customers in a simple box. Our job was to take these concepts and devise a comprehensive brand package as well as an organizational strategy for the online ordering system and marketing rollout.

THE SOLUTION

Telling the story from a strategic position.

The process of branding Big Box began with several strategy sessions where we worked with the client to understand their potential customers, their current sales goals, and their plans for the future. This allowed us to focus on a core group who we knew we needed to reach. Those strategy sessions drove the creative process and the design of the logo and packaging and would play a vital role in the creation of the marketing playbook and social media strategy.

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Creating the online ordering experience.

With the brand in place and the marketing efforts ready to go, we tackled the complex task of planning and designing the Big Box online ordering system. In other words, creating a simple, user-friendly interface that accomplished the very complex task of user-driven custom catering orders. Referencing the customer profiles we had identified in the strategy phase, we were able to plan and design a simple user interface that made ordering a snap.

The Result

A comprehensive catering brand.

Our strategy-first approach with Big Box allowed us to not only create a unique branding system that perfectly represents who Big Box is, but also allowed us to pinpoint their customer base and market directly to potential customers who we know are searching for a solution like Big Box. The result was a beautiful brand and marketing message served to the exact right audience. And then that audience is served with delicious catered food from Big Box.

Let us tell your story.

We offer solutions that help individuals & companies all over the world deliver on every digital front, communicate their brand clearly, and take their business to the next level.

GET STARTED
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Detail

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Landbanc https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554223080/5c335cafe920fd66826b4017/landbanc.jpg Energy
MCM Energy https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554391296/5c335cafe920fd66826b4017/mcm-energy.jpg Energy
Comerica Center https://res.cloudinary.com/govimg/image/upload/v1554321425/5c335cafe920fd66826b4017/Comerica.webp Entertainment
Dallas Dynamite https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554321651/5c335cafe920fd66826b4017/dallas-dynamite.jpg Entertainment
Draftease https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554323167/5c335cafe920fd66826b4017/draftease.jpg Entertainment
Modulus Media Systems https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554328202/5c335cafe920fd66826b4017/modulus.png Entertainment,Technology
Beard and Tackle https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554328550/5c335cafe920fd66826b4017/beard-and-tackle.jpg Fashion & Beauty,Retail
Clotheshorse Anonymous https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554329049/5c335cafe920fd66826b4017/clotheshorse.jpg Fashion & Beauty,Retail
Di Lucina https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554329573/5c335cafe920fd66826b4017/di-lucina.jpg Fashion & Beauty,Retail
Double R https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554330099/5c335cafe920fd66826b4017/double-r.jpg Fashion & Beauty,Retail
Escape Watches https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554330540/5c335cafe920fd66826b4017/escape-mens-watches-banner.jpg Fashion & Beauty,Retail
Givejoy Goods https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554330731/5c335cafe920fd66826b4017/givejoy.jpg Fashion & Beauty,Retail
Hazen & Co. https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554350592/5c335cafe920fd66826b4017/Hazen.png Fashion & Beauty,Retail
Ask Food Bitch https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554387338/5c335cafe920fd66826b4017/ask-foodbitch.jpg Food & Drink,Entertainment
Chop Shop https://res.cloudinary.com/govimg/image/upload/v1554410736/5c335cafe920fd66826b4017/chopshop.webp Food & Drink,Entertainment
Communion Cooperative https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554411743/5c335cafe920fd66826b4017/communion_coworking_oct2018_018.jpg Food & Drink,Professional Services
Cork https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554413803/5c335cafe920fd66826b4017/cork.jpg Food & Drink
Crunchy Rollers https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554414235/5c335cafe920fd66826b4017/crunchy-rollers.jpg Food & Drink,Retail
Dallas Grilled Cheese Co. https://res.cloudinary.com/govimg/image/upload/v1554414857/5c335cafe920fd66826b4017/dallas-grilled-cheese.webp Food & Drink
Field To Meal https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554415712/5c335cafe920fd66826b4017/field-to-meal.jpg Food & Drink
Frankie V's Kitchen https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554416241/5c335cafe920fd66826b4017/frankie-vs.jpg Food & Drink,Retail
Liteful Foods https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554416783/5c335cafe920fd66826b4017/Liteful-Foods-Chicken-Pot-Pie-035_570x570.png Food & Drink,Retail
Mimi's Cafe https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554436406/5c335cafe920fd66826b4017/mimis.jpg Food & Drink
Naasto Indian Snackery https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554438030/5c335cafe920fd66826b4017/naasto.jpg Food & Drink
Poke Austin https://res.cloudinary.com/govimg/image/upload/v1554438230/5c335cafe920fd66826b4017/poke-austin.webp Food & Drink
Raising Canes https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554438672/5c335cafe920fd66826b4017/raising-canes.jpg Food & Drink
Texas de Brazil https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554439073/5c335cafe920fd66826b4017/texas-de-brazil.jpg Food & Drink
Whisque https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554440094/5c335cafe920fd66826b4017/whisque.jpg Food & Drink
CTEH https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554440351/5c335cafe920fd66826b4017/CTEH.jpg Healthcare
HealthtrackRX https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554440952/5c335cafe920fd66826b4017/healthtrack.jpg Healthcare
Pharmastrong https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554441939/5c335cafe920fd66826b4017/pharmastrong.jpg Food & Drink,Healthcare
Star Orthopedics and Sports Medicine https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554443293/5c335cafe920fd66826b4017/star-ortho.jpg Healthcare
Supply Logix https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554443806/5c335cafe920fd66826b4017/supply-logix.png Healthcare
iWake https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554472123/5c335cafe920fd66826b4017/iwake.jpg Hospitality & Leisure
Mathes & Co. https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554472782/5c335cafe920fd66826b4017/mathes-and-co.jpg Hospitality & Leisure
Miles and Miles Outfitters https://res.cloudinary.com/govimg/image/upload/v1554473098/5c335cafe920fd66826b4017/miles-and-miles.webp Hospitality & Leisure
Remo Hotel https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554473426/5c335cafe920fd66826b4017/remo.jpg Hospitality & Leisure
Stateside Mattress Company https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554478333/5c335cafe920fd66826b4017/stateside.jpg Hospitality & Leisure,Retail
The Stella Hotel https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554478980/5c335cafe920fd66826b4017/stella.jpg Hospitality & Leisure
Superior Fiber and Data https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554751793/5c335cafe920fd66826b4017/superior.jpg Manufacturing & Industrials
Alert 360 https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554752012/5c335cafe920fd66826b4017/alert360.jpg Professional Services,Technology
Ascending Designs https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554754682/5c335cafe920fd66826b4017/ascending.jpg Professional Services
Clean & Green Carwash https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554755039/5c335cafe920fd66826b4017/clean-and-green.jpg Professional Services
Common Desk https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554759186/5c335cafe920fd66826b4017/common-desk.png Professional Services
Dixie Paper Company https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554759580/5c335cafe920fd66826b4017/dixie.jpg Manufacturing & Industrials,Professional Services
Foster's Exteriors https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554759922/5c335cafe920fd66826b4017/Fosters.jpg Professional Services
Marine One Acceptance https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554760375/5c335cafe920fd66826b4017/marine-one.jpg Professional Services
Monitronics https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554762294/5c335cafe920fd66826b4017/monitronics.jpg Professional Services
Smith Thompson Security Professional Services
Strait Capital https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554992397/5c335cafe920fd66826b4017/Strait.jpg Professional Services
Texas Tree Techs https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1555001030/5c335cafe920fd66826b4017/texas-tree-techs.jpg Professional Services
ViaTech Publishing https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554995733/5c335cafe920fd66826b4017/Viatech.jpg Technology,Professional Services
Alamo Manhattan https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554995226/5c335cafe920fd66826b4017/Alamo.jpg Real Estate & Development
Castillo and Company https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1555001197/5c335cafe920fd66826b4017/castillo.jpg Real Estate & Development,Design & Architecture
Chad Brown Residential https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554996335/5c335cafe920fd66826b4017/ChadBrown.jpg Real Estate & Development
Coats Homes https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554990963/5c335cafe920fd66826b4017/coats.jpg Real Estate & Development
Foremark Commercial Real Estate https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554994842/5c335cafe920fd66826b4017/Foremark.jpg Real Estate & Development
House No 9 https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1555001390/5c335cafe920fd66826b4017/house-no9.jpg Design & Architecture
Karns Commercial Real Estate https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554996119/5c335cafe920fd66826b4017/Karns.jpg Real Estate & Development
Lowery Property Advisors https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554992397/5c335cafe920fd66826b4017/Dallas.jpg Real Estate & Development
LRO Residential https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554992688/5c335cafe920fd66826b4017/LROResidential2.jpg Real Estate & Development
Lysthouse https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554991984/5c335cafe920fd66826b4017/RealEstate.jpg Real Estate & Development
MBL Title https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554992397/5c335cafe920fd66826b4017/MBLTitle.jpg Real Estate & Development
Mint Avenue Real Estate https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554991911/5c335cafe920fd66826b4017/MintAve.jpg Real Estate & Development
More Design + Build https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554990989/5c335cafe920fd66826b4017/Moredesignbuild.jpg Real Estate & Development
Moxiebridge https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554415285/5c335cafe920fd66826b4017/Moxie%20Bridge%2013.jpg Real Estate & Development
Olerio Homes https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554414277/5c335cafe920fd66826b4017/Olerio.jpg Real Estate & Development
Reserve Capital https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554413940/5c335cafe920fd66826b4017/reserve.jpg Real Estate & Development
The Yeatman Team https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554413734/5c335cafe920fd66826b4017/yeatman.jpg Real Estate & Development,Professional Services
Woods and Waters Outdoor Ministry https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554413498/5c335cafe920fd66826b4017/WoodsWaters.jpg Non-Profit
Southern Block and Slab https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554413010/5c335cafe920fd66826b4017/Southernblockslab.jpg Retail,Design & Architecture,Food & Drink
Basis Technologies https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554412593/5c335cafe920fd66826b4017/BasisTech.jpg Technology
Digital Discovery https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554412447/5c335cafe920fd66826b4017/DigitalDiscovery.jpg Technology,Professional Services
Epic.io https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554412332/5c335cafe920fd66826b4017/epicio.jpg Technology
Futurian Systems https://res.cloudinary.com/govimg/image/upload/q_80,f_auto,w_2600,h_2600,c_limit/v1554412079/5c335cafe920fd66826b4017/Futurian.jpg Entertainment,Technology