Big Box Catering

The Old State delivers on the Big Box brand experience.

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Introduction

Big Box Catering was founded on a simple principle: catered food should taste better than the cardboard box it's delivered in. The operators of two well-established Dallas restaurants combined forces to make that principle a reality, but they needed help bringing it to life.

The Old State was tapped to help create a brand and an online ordering system as well as help the startup gain momentum through a content, marketing, and social media strategy.

Visit the website: www.bigboxcatering.com

Marketing Automation and Paid Media Strategy
  • 20 % image description Revenue Growth Month-Over-Month
  • 62 % image description return customers through marketing automation
  • 14 % image description Average click-through rate on Pay-per-click Ads
The Challenge

It started with a box.

Big Box came to us with a general concept for their online ordering system, the name Big Box, and the idea that the food would be delivered and presented to customers in a simple box. Our job was to take these concepts and devise a comprehensive brand package as well as an organizational strategy for the online ordering system and marketing rollout.

THE SOLUTION

Telling the story from a strategic position.

The process of branding Big Box began with several strategy sessions where we worked with the client to understand their potential customers, their current sales goals, and their plans for the future. This allowed us to focus on a core group who we knew we needed to reach. Those strategy sessions drove the creative process and the design of the logo and packaging and would play a vital role in the creation of the marketing playbook and social media strategy.

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Creating the online ordering experience.

With the brand in place and the marketing efforts ready to go, we tackled the complex task of planning and designing the Big Box online ordering system. In other words, creating a simple, user-friendly interface that accomplished the very complex task of user-driven custom catering orders. Referencing the customer profiles we had identified in the strategy phase, we were able to plan and design a simple user interface that made ordering a snap.

The Result

A comprehensive catering brand.

Our strategy-first approach with Big Box allowed us to not only create a unique branding system that perfectly represents who Big Box is, but also allowed us to pinpoint their customer base and market directly to potential customers who we know are searching for a solution like Big Box. The result was a beautiful brand and marketing message served to the exact right audience. And then that audience is served with delicious catered food from Big Box.

Let’s work together.

Have a project in mind? We offer solutions that help individuals & companies all over the world deliver on every digital front, communicate their brand clearly, and take their business to the next level. Click the link below and let’s talk about your project.

GET STARTED
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Hayman Capital Partners https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554215175/5c335cafe920fd66826b4017/Hayman.jpg type of client: Banking & Finance,type of work: branding

Detail

Merit Card Solutions https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554215579/5c335cafe920fd66826b4017/merit-card.jpg type of client: Banking & Finance,type of work: branding
Ashley Bell Interiors https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554216114/5c335cafe920fd66826b4017/ashley-bell.jpg type of client: Design & Architecture,type of work: web design
Ceylon et Cie https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554497750/5c335cafe920fd66826b4017/ceylonetcie-list.jpg type of client: Design & Architecture,type of work: web design
Denise McGaha Interiors https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554217002/5c335cafe920fd66826b4017/Denise-McGaha.jpg type of client: Design & Architecture,type of work: branding
Emily Summers https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554217457/5c335cafe920fd66826b4017/emily-summers.jpg type of client: Design & Architecture,type of work: web design
Gloritas https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554218419/5c335cafe920fd66826b4017/Gloritas.jpg type of client: Design & Architecture,type of work: branding
Lloyd Lumpkins Architect https://res.cloudinary.com/govimg/image/upload/v1554218703/5c335cafe920fd66826b4017/LloydLumpkins.webp type of client: Design & Architecture,type of work: web design
Paul Miller Custom Pools https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554219224/5c335cafe920fd66826b4017/paul-miller-pools.jpg type of client: Design & Architecture,type of work: branding,type of work: web design,type of client: Construction
Phillips Forest Products https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554219524/5c335cafe920fd66826b4017/phillips-forest.jpg type of client: Design & Architecture,type of client: Manufacturing & Industrials,type of work: branding
Royal and Oak https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554149127/5c335cafe920fd66826b4017/RoyalOak-01.jpg type of client: Design & Architecture,type of client: Retail,type of work: branding
Conoco Phillips https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554220946/5c335cafe920fd66826b4017/conoco-phillips-4216513.jpg type of client: Energy
Encore Land Services https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554221675/5c335cafe920fd66826b4017/encore-land-services.jpg type of client: Energy,type of work: branding,type of work: web design
Evolution Fuels https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554222751/5c335cafe920fd66826b4017/evolution-fuels.jpg type of client: Energy,type of work: branding
Landbanc https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554223080/5c335cafe920fd66826b4017/landbanc.jpg type of client: Energy,type of work: branding,type of work: web design
MCM Energy https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554391296/5c335cafe920fd66826b4017/mcm-energy.jpg type of client: Energy,type of work: branding,type of work: web design
Comerica Center https://res.cloudinary.com/govimg/image/upload/v1554321425/5c335cafe920fd66826b4017/Comerica.webp type of client: Entertainment,type of work: web design
Dallas Dynamite https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554321651/5c335cafe920fd66826b4017/dallas-dynamite.jpg type of client: Entertainment,type of work: branding
Draftease https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554323167/5c335cafe920fd66826b4017/draftease.jpg type of client: Entertainment,type of work: branding
Modulus Media Systems https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554328202/5c335cafe920fd66826b4017/modulus.png type of client: Entertainment,type of client: Technology,type of work: branding,type of work: web design
Beard and Tackle https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554328550/5c335cafe920fd66826b4017/beard-and-tackle.jpg type of client: Fashion & Beauty,type of client: Retail,type of work: branding
Clotheshorse Anonymous https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554329049/5c335cafe920fd66826b4017/clotheshorse.jpg type of client: Fashion & Beauty,type of client: Retail,type of work: web design
Di Lucina https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554329573/5c335cafe920fd66826b4017/di-lucina.jpg type of client: Fashion & Beauty,type of client: Retail,type of work: web design
Double R https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554330099/5c335cafe920fd66826b4017/double-r.jpg type of client: Fashion & Beauty,type of client: Retail,type of work: web design
Escape Watches https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554330540/5c335cafe920fd66826b4017/escape-mens-watches-banner.jpg type of client: Fashion & Beauty,type of client: Retail,type of work: web design
Givejoy Goods https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554330731/5c335cafe920fd66826b4017/givejoy.jpg type of client: Fashion & Beauty,type of client: Retail,type of work: web design,type of work: branding
Hazen & Co. https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554350592/5c335cafe920fd66826b4017/Hazen.png type of client: Fashion & Beauty,type of client: Retail,type of work: web design,type of work: branding
Ask Food Bitch https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554387338/5c335cafe920fd66826b4017/ask-foodbitch.jpg type of client: Food & Drink,type of client: Entertainment,type of work: branding
Chop Shop https://res.cloudinary.com/govimg/image/upload/v1554410736/5c335cafe920fd66826b4017/chopshop.webp type of client: Food & Drink,type of client: Entertainment,type of work: web design
Communion Cooperative https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554411743/5c335cafe920fd66826b4017/communion_coworking_oct2018_018.jpg type of client: Food & Drink,type of client: Professional Services,type of work: branding,type of work: web design
Cork https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554413803/5c335cafe920fd66826b4017/cork.jpg type of client: Food & Drink,type of work: branding
Crunchy Rollers https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554414235/5c335cafe920fd66826b4017/crunchy-rollers.jpg type of client: Food & Drink,type of client: Retail,type of work: web design
Dallas Grilled Cheese Co. https://res.cloudinary.com/govimg/image/upload/v1554414857/5c335cafe920fd66826b4017/dallas-grilled-cheese.webp type of client: Food & Drink,type of work: web design
Field To Meal https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554415712/5c335cafe920fd66826b4017/field-to-meal.jpg type of client: Food & Drink,type of work: web design
Frankie V's Kitchen https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554416241/5c335cafe920fd66826b4017/frankie-vs.jpg type of client: Food & Drink,type of client: Retail
Liteful Foods https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554416783/5c335cafe920fd66826b4017/Liteful-Foods-Chicken-Pot-Pie-035_570x570.png type of client: Food & Drink,type of client: Retail
Mimi's Cafe https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554436406/5c335cafe920fd66826b4017/mimis.jpg type of client: Food & Drink,type of work: web design
Naasto Indian Snackery https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554438030/5c335cafe920fd66826b4017/naasto.jpg type of client: Food & Drink,type of work: branding
Poke Austin https://res.cloudinary.com/govimg/image/upload/v1554438230/5c335cafe920fd66826b4017/poke-austin.webp type of client: Food & Drink,type of work: web design
Raising Canes https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554438672/5c335cafe920fd66826b4017/raising-canes.jpg type of client: Food & Drink
Texas de Brazil https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554439073/5c335cafe920fd66826b4017/texas-de-brazil.jpg type of client: Food & Drink,type of work: branding,type of work: web design
Whisque https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554440094/5c335cafe920fd66826b4017/whisque.jpg type of client: Food & Drink,type of work: branding
CTEH https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554440351/5c335cafe920fd66826b4017/CTEH.jpg type of client: Healthcare,type of work: web design
HealthtrackRX https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554440952/5c335cafe920fd66826b4017/healthtrack.jpg type of client: Healthcare,type of work: web design
Pharmastrong https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554441939/5c335cafe920fd66826b4017/pharmastrong.jpg type of client: Food & Drink,type of client: Healthcare,type of work: web design,type of work: branding
Star Orthopedics and Sports Medicine https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554443293/5c335cafe920fd66826b4017/star-ortho.jpg type of client: Healthcare,type of work: web design,type of work: branding
Supply Logix https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554443806/5c335cafe920fd66826b4017/supply-logix.png type of client: Healthcare,type of work: web design
iWake https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554472123/5c335cafe920fd66826b4017/iwake.jpg type of client: Hospitality & Leisure,type of work: branding,type of work: web design
Mathes & Co. https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554472782/5c335cafe920fd66826b4017/mathes-and-co.jpg type of client: Hospitality & Leisure,type of work: web design
Miles and Miles Outfitters https://res.cloudinary.com/govimg/image/upload/v1554473098/5c335cafe920fd66826b4017/miles-and-miles.webp type of client: Hospitality & Leisure,type of work: web design
Remo Hotel https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554473426/5c335cafe920fd66826b4017/remo.jpg type of client: Hospitality & Leisure
Stateside Mattress Company https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554478333/5c335cafe920fd66826b4017/stateside.jpg type of client: Hospitality & Leisure,type of client: Retail
The Stella Hotel https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554478980/5c335cafe920fd66826b4017/stella.jpg type of client: Hospitality & Leisure,type of work: web design,type of work: branding
Superior Fiber and Data https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554751793/5c335cafe920fd66826b4017/superior.jpg type of client: Manufacturing & Industrials,type of work: web design,type of work: branding
Alert 360 https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554752012/5c335cafe920fd66826b4017/alert360.jpg type of client: Professional Services,type of client: Technology
Ascending Designs https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554754682/5c335cafe920fd66826b4017/ascending.jpg type of client: Professional Services
Clean & Green Carwash https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554755039/5c335cafe920fd66826b4017/clean-and-green.jpg type of client: Professional Services
Common Desk https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554759186/5c335cafe920fd66826b4017/common-desk.png type of client: Professional Services
Dixie Paper Company https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554759580/5c335cafe920fd66826b4017/dixie.jpg type of client: Manufacturing & Industrials,type of client: Professional Services
Foster's Exteriors https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554759922/5c335cafe920fd66826b4017/Fosters.jpg type of client: Professional Services,type of work: branding
Marine One Acceptance https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554760375/5c335cafe920fd66826b4017/marine-one.jpg type of client: Professional Services
Monitronics https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554762294/5c335cafe920fd66826b4017/monitronics.jpg type of client: Professional Services,type of work: branding
Smith Thompson Security type of client: Professional Services
Strait Capital https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554992397/5c335cafe920fd66826b4017/Strait.jpg type of client: Professional Services,type of work: web design
Texas Tree Techs https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1555001030/5c335cafe920fd66826b4017/texas-tree-techs.jpg type of client: Professional Services,type of work: branding
ViaTech Publishing https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554995733/5c335cafe920fd66826b4017/Viatech.jpg type of client: Technology,type of client: Professional Services
Alamo Manhattan https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554995226/5c335cafe920fd66826b4017/Alamo.jpg type of client: Real Estate & Development
Castillo and Company https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1555001197/5c335cafe920fd66826b4017/castillo.jpg type of client: Design & Architecture,type of client: Construction,type of work: branding
Chad Brown Residential https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554996335/5c335cafe920fd66826b4017/ChadBrown.jpg type of client: Real Estate & Development,type of client: Construction
Coats Homes https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554990963/5c335cafe920fd66826b4017/coats.jpg type of client: Real Estate & Development,type of work: branding,type of client: Construction
Foremark Commercial Real Estate https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554994842/5c335cafe920fd66826b4017/Foremark.jpg type of client: Real Estate & Development
House No 9 https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1555001390/5c335cafe920fd66826b4017/house-no9.jpg type of client: Design & Architecture
Karns Commercial Real Estate https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554996119/5c335cafe920fd66826b4017/Karns.jpg type of client: Real Estate & Development
Lowery Property Advisors https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554992397/5c335cafe920fd66826b4017/Dallas.jpg type of client: Real Estate & Development
LRO Residential https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554992688/5c335cafe920fd66826b4017/LROResidential2.jpg type of client: Real Estate & Development
Lysthouse https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554991984/5c335cafe920fd66826b4017/RealEstate.jpg type of client: Real Estate & Development,type of work: web design
MBL Title https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554992397/5c335cafe920fd66826b4017/MBLTitle.jpg type of client: Real Estate & Development
Mint Avenue Real Estate https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554991911/5c335cafe920fd66826b4017/MintAve.jpg type of client: Real Estate & Development
More Design + Build https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554990989/5c335cafe920fd66826b4017/Moredesignbuild.jpg type of client: Real Estate & Development,type of client: Construction
Moxiebridge https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554415285/5c335cafe920fd66826b4017/Moxie%20Bridge%2013.jpg type of client: Real Estate & Development,type of work: web design,type of work: branding
Olerio Homes https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554414277/5c335cafe920fd66826b4017/Olerio.jpg type of client: Real Estate & Development,type of client: Construction,type of work: web design
Reserve Capital https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554413940/5c335cafe920fd66826b4017/reserve.jpg type of client: Real Estate & Development
The Yeatman Team https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1574706462/5c335cafe920fd66826b4017/david-veksler-VW5YwCYbPyk-unsplash.jpg type of client: Real Estate & Development,type of client: Professional Services,type of work: branding
Woods and Waters Outdoor Ministry https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554413498/5c335cafe920fd66826b4017/WoodsWaters.jpg type of client: Non-Profit
Southern Block and Slab https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554413010/5c335cafe920fd66826b4017/Southernblockslab.jpg type of client: Retail,type of client: Design & Architecture,type of work: web design,type of work: branding
Basis Technologies https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554412593/5c335cafe920fd66826b4017/BasisTech.jpg type of client: Technology
Digital Discovery https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554412447/5c335cafe920fd66826b4017/DigitalDiscovery.jpg type of client: Technology,type of client: Professional Services
Epic.io https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554412332/5c335cafe920fd66826b4017/epicio.jpg type of client: Technology
Futurian Systems https://res.cloudinary.com/govimg/image/upload/q_60,f_auto,w_2600,h_2600,c_limit/v1554412079/5c335cafe920fd66826b4017/Futurian.jpg type of client: Entertainment,type of client: Technology