Investing in a new brand and website.
RREAF Holdings is a commercial real estate company in Dallas, Texas, specializing in multi-family and hospitality properties. RREAF has a wealth of experience in the real estate marketplace and wanted their brand and web presence to be reflective of that. The Old State was up to the task.
A brand and website retouch.
RREAF is a brand that has been around and is well known in the Dallas commercial real estate industry. Our job was to freshen up the brand and the website to elevate RREAF to the same level they are known for in the industry.
Swimming with the sharks.
TOS started with strategy, as always. We met with RREAF to come up with a battle plan for the website as well as a discovery session for branding. From those meetings we were able to create a sitemap for the website and begin the branding process.
The website includes a property search with a map tool that displays property listings. Also included is a media section with news and testimonials from RREAF investors.
For the main logo, we did an updated version which is an abstract representation of a commercial building. We also included a secondary logo which depicts a shark. RREAF proudly displays a shark in their conference room, a reminder to be fearless and tenacious in your business dealings.
The resulting brand, website design and business materials are a fresh update on a strong existing brand. With this upgrade, RREAF has let the competition know that they are here to stay and they are moving forward with the power and ferocity of a shark.
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