A digital course-correction for a luxury yacht charter brand.
B&Y Charters deal in luxury and opulence, specializing in yacht charter holidays in the world's most distinguished waters. They bring over 25 years of experience to the table, with industry knowledge and support to create a world-class experience for their discerning clientele.
More often than not, that world-class experience begins with a website search, and B&Y's website did not convey the couture luxury that the brand represents.
Visit the website: www.bnycharters.com
- 750 Optimized Custom Yacht Listings
- 274 Custom Properties Built in CRM with Targeting
- 19 Targeted Regions Through SEO Strategy
B&Y was facing a virtual maelstrom with their online presence.
B&Y Charters is a luxury yachter charter company, but their website was anything but luxurious. There was a significant gap between the website experience and the experience that B&Y creates for their clients. The old-school Flash framework was not viewable on any mobile devices and the design and layout was severely dated. The Old State was brought in to right the ship.
The Old State designed an online presence to match the reality of luxury.
Our first task was to create a design that felt as luxurious and accommodating as the holidays that B&Y creates for their clients, and our design team met the challenge full steam ahead. Utilizing large, incredible photography and video of these magnificent vessels on the high seas, the new site design captures the feeling of absolute opulence that B&Y provides.
Handling a tidal wave of content.
In addition to creating a modern, gorgeous design, TOS also took on the task of importing data for over 700 yachts. With around 50 images, videos, and 200 data points this was no small undertaking. We created a custom importer tool that mapped the data to the appropriate spots on the site. We also created a custom searchable database in HubSpot using this same data, allowing the client to lookup any data point about any customer or yacht.
The experience of B&Y’s online customers has been completely transformed.
Those wishing to charter a yacht can now do so on board a luxurious website that allows them to search for a yacht in any way they want to including by weekly price range, range of length, location, yacht type, yacht builder and more on desktop, tablet or mobile devices.
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