Creating A Family of Websites
Gateway Church is a large church with multiple campuses based in Southlake, Texas and headed up by Pastor Robert Morris. Since it began in 2000, the church has exploded from 30 people meeting in a living room to five campuses with over 52,000 people in attendance. Pastor Robert Morris appears on television and radio throughout the country and Gateway now includes various ministries and enterprises. They approached The Old State to help bolster the online presence of 3 of these ministries: Publishing, Worship, and Pastor Robert Morris' website.
- 52,000 + WEEKLY CHURCH ATTENDEES
- 3 WEBSITES CREATED
- 6 % MONTHLY REVENUE GROWTH
The Old State was tasked by Gateway to plan and build 3 independent websites. While all 3 belong under the Gateway umbrella, they did not necessarily have to look like they belong to the same family (other than branding). To add to the challenge, we were to work with 3 completely separate teams on the client's end. Each had their own goals and hopes for their respective website.
Three Different Approaches.
We started with each of the 3 teams as we always do...with strategy. Through each of these strategy sessions, we gained an understanding of the different goals for each website, who the desired audiences were for each, and formulated a plan for how to achieve success for each. In many respects, the strategies ended up being very unique.
Accomplishing All Goals.
Gateway Music was the most visual of the three, featuring album covers, artist photos, and music videos. One uniques need for this site was to create a way for users to access chord charts, lyrics and sheet music along with audio clips, music videos, and links to purchase the albums.
Gateway Publishing had similar needs and featured a tool for user to be able to find out how to license their music.
Pastor Robert Morris' website was the most unique and possibly the most challenging. In addition to e-commerce capability, the site also needed to accept donations in any amount and allow users to pay what they want for certain products. The site also houses video and audio files from Pastor Morris' sermons as well as weekly devotionals.
An Elevated Ecosystem of Digital Assets.
The results of our work with Gateway Church thus far has been 3 very different websites that each elevate the church's brand while fulfilling very different goals. While each site is different, all are housed on the Governor content management platform and can be accessed through the same dashboard by any Gateway team member that has access permission.
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