Smart Start recognizes that the care a mother receives during her pregnancy can have long-term and ongoing effects on a child’s development, even well after birth. The brand aims to support families by fostering better prenatal care through products designed to augment the well-being of expectant mothers.

As a result, Smart Start needed a logo that represented the connection (both physical and emotional) between parent and child that begins in the womb and continues throughout life. Our logo design incorporated a heart that represents the dual individuality of parent and child, while also illustrating the close connection of the two. Other elements that captured this relationship included our use of soft fonts and colors, including the familiar pink-blue color scheme associated with birth.