Kingsley Charles is a highly seasoned financial advisory group with an established reputation for managing vast amounts of wealth in responsible, professional ways. The brand required a logo redesign that would illustrate its capabilities and reputability, and help it remain recognizable and competitive in a professional market.

The logo design incorporated a stylized “KC” design that represented a modern, fresh look. However, The Old State’s incorporation of solid, professional colors of blue, white and navy still communicates an aura of established professionalism, which is a trait that almost every financial advisory firm wants to communicate to its viewers.