Royal & Oak is a furniture and lifestyle line that specializes in merging old world styling and craftsmanship with modern techniques and design. This emerging design company uses mostly rough wood and acrylic to achieve that balance, so the brand needed to reflect those same qualities.

The Old State designed a logo that is reminiscent of an old-world "shield" mark. We also produced collateral items using unique techniques such as burning the logo into wood pieces for hang-tags. Our services included brand strategy, logo design, brand standards, collateral print and package design, and marketing website.