Branding & Identity Design, Website Planning, Design & Development
The Old State was approached by an entrepreneur who owns multiple skate, wake, and snowboard shops to create an extensive social network for wake boarders. The Old State recently rebranded the site from its original name, WolyWake, to iWake.
When we were first approached to create this site, owner Jeromy Leavelle painted a clear picture of what he expected. First and foremost he wanted to create a site that would “shred” the local wake online social network scene. Well, he did more than just beat the local competition. The website recently launched international versions and has a user base bringing together wakeboarding enthusiasts from around the globe.
When we first launched, the name was WolyWake. Although technically pronounced “Whoa-ly”(Like “Holy” with a “W”) many people pronounced it “Wah-ly.” Which was not good for the overall brand. To add insult to injury a “Wally” in wakeboard lingo means a “newbie” or “rookie” which also had some negative connotations. So we went to work re-branding the site. After a few weeks iWake was born. Since the re-brand, user traffic and brand traction has skyrocketed across the board.
Initially iWake was 100% founded and funded by one man, Jeromy Leavelle. Turning a profit on the site was never the reason for the system. His chief concern was to create a network “For Riders, By Riders.” Well, as the site has grown the wake board industry has noticed. Many Wake industry companies wanted a way to interact and market with the growing user base.We worked with Jeromy to add Business Profiles as well as a custom, non-intrusive ad serving component that tailors the experience to a user’s preferences.
As it is with many large systems, the iWake system is in constant need of upgrades, user interface improvements, additional functionality, and much more. We work on a monthly regimented basis with the iWake staff to constantly monitor and improve the system. Every month the system gets small fixes and every three months iWake gets a major upgrade.