Branding & Identity Design, Website Planning, Design & Development
were engaged by William Noble Rare Jewels to update the brand with a new logo, identity package, and collateral designs. We also planned, designed, and developed an entire new website with complete eCommerce, high resolution image and product 360 functionality, customer management, and much more. William Noble Rare Jewels has been in business for over 20 years. The location is in Highland Park Village across from the Dallas Country Club in Dallas' most prestigious area. For the first 10 years, WNRJ was an upscale jewelry boutique that emphasized diamonds, designer jewelry and fine watches.
In 1993, the firm moved within the same center to the third floor of the Heritage Building and expanded into estate and antique jewelry, manufacturing and wholesale jewelry sales. The firm has gemologists, designers and manufacturing on the premises. WNRJ has eight highly seasoned and experienced sales people, each of whom is required to have at least 20 or more years of jewelry sales experience in order to be part of the team. WNRJ has the largest new and estate inventory in the Southwest. The company emphasizes value, confidentiality, security, service, selection and professionalism. The firm has also sold some of the rarest and most valuable pieces of jewelry in the world.