Kincaid's Hamburgers


Branding, Collateral Design

Project Details

This small but beloved hamburger joint in Fort Worth has long been a favorite of locals and tourists alike. In fact, a national panel of food editors and critics chose Kincaid's as the "best burger in the USA"! This project called for an identity that would not betray the humble origins or the rich history attached to the restaurant, but would give it an updated and more professional look.


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