2024 will be an exciting year for web design, with plenty of new trends to note. The days of basic websites are long gone, and nowadays, when designing a website for your brand, you’ll need to create a more visually appealing and personalized digital experience for your audience. 

Fortunately, our team at The Old State knows all about that. With our tried-and-true proven process, we ensure your website is functional while capturing what you envisioned without losing its usability.

So, what features are designers, developers, and brands incorporating to meet business and user needs? Our web design team has seen the latest trends and curated a list for you. Let’s look at the ten most recent website designs trending this year.

1. Artificial Intelligence Design

First on the list, Artificial Intelligence (AI) Design, which is revolutionizing the web design industry. Thanks to AI, you’ll witness the integration of smart chatbots, personalization, and generated design, leading to more intuitive and user-centric experiences.

2. Maximalism

Next, we have Maximalism—a trend that embraces the unconventional by mixing and matching complex elements from iconic art movements like Pop Art. This trend is ideal for those who want to go against the grain. With collage-like aesthetics, vibrant colors, and large patterns, designers create unique websites that capture attention and take up space. 

PIN-UP magazine

3. Minimalism

Minimalism is a timeless trend that is still on the rise. Think clean lines, ample white space, and monochromic color palettes. This trend emphasizes functionality and simplicity, helping users interact with the site smoothly and intuitively. It’s perfect for those who want a sleek and modern look.

ET Studio

4. Immersive 3D

The game-changer in 2024 is Immersive 3D. With 3D rendering software becoming more accessible, web designers create immersive 3D environments with 3D objects and elements through products, and web animation. Incorporating 3D elements not only enhances the visual appeal of your website but also enhances user engagement. Imagine being able to explore a website like you would a virtual world (without VR glasses)—that’s the power of 3D Immersion. 


5. Neumorphic Design

Neumorphic Design is making a splash, too. This trend is a hybrid of skeuomorphism and flat design. It adds a sense of realism to graphics while maintaining a minimalist aesthetic. If you want a contemporary look with a touch of familiarity, this one is definitely a contender.


6. Skeuomorphism

Let’s take a look at part of the neumorphic design with Skeuomorphism. This design nods to familiar non-digital elements, such as buttons and switches for navigation menus and calls-to-action buttons. By bringing a touch of the physical world into the digital realm, it creates a more seamless and intuitive user experience.


7. Kinetic Typography

Kinetic Typography is another exciting trend to watch. It’s when text is animated to capture attention and convey messages dynamically. It elevates the role of text from mere information to an engaging visual element, either through motion or fluid layouts. Kinetic typography is becoming increasingly crucial in narrative-driven designs, notably landing pages and campaigns, to showcase your brand personality.

Burger King

8. Micro-Interactions

Switching gears, Micro-Interactions continue to play a vital role in enhancing the user experience. These small animations provide feedback, guide tasks, and make the user interface more human-centered. They may be small, but they significantly enhance your users’ experience.

Elivi Hotels

9. Parallax Scrolling

What was once old is made anew again with Parallax Scrolling. This time, background content moves at a different speed than foreground content, creating an illusion of depth and a more dynamic visual experience. This design choice enhances storytelling, guides the user journey through the website, and increases engagement by providing a unique and interactive user experience.


10. Dark Mode

Lastly, Dark Mode isn’t going anywhere. It offers a visually relaxing alternative to the traditional white backdrop, reducing eye strain and conserving battery life on OLED screens. Plus, it just looks cool. We would know, as it’s the style we went for on our website. 


So, whether you want to enhance your site’s functionality or change its look and feel to match your brand standards, these ten website designs will surely bring the “wow” factor to your site. If you’re looking for more inspiration on building your website, check out our portfolio or contact us to discuss how we can help you incorporate some of these designs.