What are the Types of Digital Marketing?

A decade or two ago, digital marketing put you a step ahead of the competition. That's no longer the case. Now, digital marketing is a vital component in organizations' overall marketing strategy. To put it plainly, if you aren't doing digital marketing, you're losing ground to the competition that is.

7 Types of Digital Marketing

What can digital marketing do for you? A lot! Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. It can be broken up into several different types or forms. These include:

Search Engine Optimization (SEO)
You want people to find your website online, even if they've never heard of you before. This is done through SEO. The goal of SEO is to get your website to rank higher in Google search results, ultimately increasing search engine traffic to your website. To accomplish this, SEO marketing professionals research words and phrases consumers are using to search for information online, and then use those terms in their own content. Beyond well-written content, websites are built in a way that allows search engines to clearly “read” what your site content is.

Pay-per-Click (PPC)
SEO places you organically in front of people searching for your industry or services. PPC, on the other hand, is a form of advertisement in which you pay to be there. You bid on ads, and if a viewer clicks on them, you pay. If they don't, you don't- it's as simple as that! People can see PPC ads at the top and sides of a page of search results, while browsing the web, before YouTube videos, on social media, and in ads in mobile apps.

Social Media Marketing
Marketers approach social media with an integrated and strategic approach; they're not just having fun. Social media marketing goes far beyond simply creating posts for social channels and responding to comments. Social media marketing efforts must be coordinated and consistent.

Content Marketing
Content marketing uses expertly crafted information to share and increase brand awareness. It is not necessarily a stand-alone marketing effort, but rather part of SEO, PPC, social media, and others. In this area, "content” can mean blog posts, social posts, white papers, e-books, digital videos, podcasts, and much more. That's right, not all content is written!

Email Marketing
One of the most valuable things to a marketer is a customer or potential customer's email address. What you do with that information could bring your business exciting new revenue. Email marketing professionals not only know how to create compelling campaigns, but they also understand audience outreach, customer interactions analytics, and other data. The right team is able to make strategic decisions based on that data to boost your open rates and conversions. 

Mobile Marketing
Mobile marketing reaches people through text messages, social media, websites, email, and apps on their phones. Today's modern technology makes this incredibly targeted and specific. Marketers can tailor offers or special content to a geographic location or time. Imagine sending a text message when a customer walks into a competitor's store!

Marketing Analytics
One of the best aspects of digital marketing is that it isn't guesswork. Analytics tell you exactly where you are excelling, who is seeing you, where they are seeing you, and which pieces of the puzzle could be improved. All you need is a marketing expert who can handle your marketing analytics!

Professional Digital Marketing From TOS

You don't want just one or two of these services; you want a team that can provide all of them! The professional digital marketing agency you're looking for is The Old State! Our team is staffed with industry experts who can do exactly what you need, and have proven so for years. Beyond digital marketing, a few of the other popular services we offer include professional web design, branding, and more. We encourage you to reach out to us and request a proposal. There is so much that our team can do for you!