Professional Branding Services

If you haven't given the concept of branding much thought, now is the time to do so. When your customers or potential customers see your logo, do they automatically know it's yours? Do your signs, website, and storefront all use the same font and colors? Is your content written with the same voice across all platforms? If you answered no, or weren't sure what to say, it may be time to consider professional branding services.

5 Tips For Timeless Branding

Your brand is the personification of your company. A branding effort is sometimes needed in order to define or improve this personification. If this sounds like what your company needs, you're looking for professional branding services. How is it done? Here are a few of our favorite ways to improve brands.

#1 Think about how people see you: Your branding isn't about what you say about yourself; it's really what other people say about you. You can scream "We're eco friendly!" all you want, but if the top Google results for your company name are about you polluting the nearby river, that isn't your true brand image. The first place to begin in the building and growth of your brand is to know what people think of you. Google yourself, hold a focus group, search your name on social media platforms, and read online reviews.

#2 Build your online presence: Build your online platforms, such as a blog that discusses your industry and products, then amplify your content and engage with your audience on social networks. Use Facebook, Twitter, Pinterest, Instagram, and other online places your potential buyers may spend time on. Find what social network resonates with your audience and share your content so you become an industry thought leader.

#3 Weave your brand into everything you do: From your logo to your social media feed to the way your team members interact with the public, everything should be focused on branding. There's a reason Disney employees are called "Cast Members" and Airbnb has "Hosts." This is all branding!

#4 Be consistent: Coca-Cola is no doubt the greatest example of brand awareness. Whether you drink it or not, you know exactly how their logo looks, how its glass bottle is shaped, and that it’s the preferred drink of polar bears. Wouldn't it be odd if Coca-Cola suddenly had yellow and purple labels? You'd certainly think twice before buying one because you'd worry either it wasn't a real Coke or the product had changed. As a customer, think about the brands that you are most loyal to. Chances are that they’ve earned your trust because they are dependable and deliver the same experience every single time. Time and time again, research has proven just how important consistency is for brands.

#5 Recognize that you can't please everyone: We know you want to make the most money possible, but it simply isn't realistic to think that everyone is a possible consumer. Don't try to be everything to everyone. Instead, the best branding tactic is to be the best brand possible to a specific set of consumers. Think about a vegan restaurant. Is any amount of advertising going to make someone who is in the mood for a steak eat there? Nope! Instead, they should focus on their core demographic of people who eat a vegan diet. Don’t be afraid to be yourself! Remember, you’re not in business to please everyone. Instead, you're trying to grow a business. If you don't focus your branding on converting your potential customers, you'll end up pleasing no one- including yourself.

Professional Branding Services From The Old State

At The Old State, we've collaborated with hundreds of world-class brands across a multitude of industries. Whether you're a Fortune 500 company or a new startup, we'd love to meet you and explore the different ways our professional branding services can grow your brand.