Today, demand is higher than ever for more security, personal ownership of digital assets, and better infrastructure throughout the global internet. 

The good news is that the tech revolution's great minds have already developed a solution, and it's called Web 3.0 (or Web3). Any brand that wants to succeed in the future must have an online presence geared towards Web3. That presence requires a properly designed website. 

The Old State recognized early on that Web3 was the wave of the future, which is why we are already equipped to create websites that are Web3-ready. Join us as we take a closer look at the specifics of Web3 and how having a site ready for Web3 can help your brand position itself for continued success.

What is Web3?

In simplest terms, Web3 is the latest version of the internet, which contains a unique infrastructure. Within that infrastructure, the power of the internet is in the hands of the public rather than in the hands of a few major tech companies. However, before we take a closer look at Web3, we must examine the previous versions of the internet, Web1 and Web2.

Web1 was the earliest version of the internet. It was a place of unchanging, static sites that allowed only the most limited forms of public interaction. However, the rise of social media platforms, the digital cloud and other technology allowed for more accessible connections between people and brands. This interactivity drove the evolution of the web into the second, present stage, obviously named Web2.

However, while Web2 gave users more control over their digital assets, that control was (and still is) driven and managed by a few global names. Therefore, even though brands may think they control their online presence, they only have that authority within a limited framework. 

It is that limited framework that Web3 seeks to destroy, opening the internet up to individuals and brands so that they have more control over their own assets and user experiences. Brands can then utilize this new level of control to bring an unparalleled, personalized experience to every client.

Web3: A New Web Infrastructure

Web3 is built, both literally and in principle, on an open and secure infrastructure. Through the use of blockchain technology and other cutting-edge tools, Web3 creates a couple of significant benefits for brands and their online platforms: 

More personal ownership of digital assets.

With its open structure, Web3 eliminates many potential strategy roadblocks that major tech companies may facilitate. Moreover, within Web3 frameworks, most digital assets, including websites themselves and any items housed within them, are now solely the possession of the owner. For this reason, owners gain the autonomy to use, move, and even sell their digital assets as they see fit. 

More ability to control and personalize the user experience.

With the added autonomy brought by Web3, brands can better manage, control and influence the user experience. Because Web3 allows brands to track user behaviors and data in a much more comprehensive way, they can now create more personalized, tailored experiences for each user. Ultimately, this controllability enables the brand to evolve in ways that are most likely to drive customer satisfaction and retention.

Designing for Web3 Spaces: It's All About Control and Personalization

Because Web3 enables a high degree of personalization for the user experience, sites should be designed to allow more fruitful personal interactions. Site structures should offer the most heightened oversight and data management capabilities from the back end. With this leverage, the brand can better connect with its customers, learn more about them and foster the brand-client relationship.

At the same time, front-end users should feel personally connected to the brand, not through a robotic interaction but through a personalized experience. For example, the design should give users the power to seamlessly set up their online profiles, enter and manage their information, and interact within the platform in ways that help nurture their connection to the brand. The design should also facilitate easy access to the materials that most matter to individual consumers.

Get Ready for Web3-Ready Sites. We Are.

Here at The Old State, we were among the first agencies anywhere to see how we can unlock the power of Web3 by building sites that enable brands to thrive. Brands need to be prepared for the online revolution brought on by the rapid expansion of Web3. However, with well-designed web platforms at their service, they can already be well on the way to achieving their goals. The Old State's commitment to helping brands design future-ready strategies and platforms makes us excited for what the future holds for the world of Web3. With our expert team at the helm, you can create a website that will help you make the connection to your audience in a better way than ever before.

The Old State is a Dallas-based full-service digital marketing agency with a focus on web design, inbound marketing, and website optimization. For more information, contact