3 Tips to Improve Your Digital Marketing Efforts

Long ago, marketing was making a radio commercial and passing out flyers on the street corner. The internet came along and blew many other forms of advertising away. Today, if a modern business wants to be successful they absolutely must invest in digital marketing. It doesn’t matter how great your product or service is, if you can’t market it online, no one will benefit from it- especially you.

It's easier said than done though, right? You're trying to do digital marketing well, but you somehow keep falling flat. Don't worry! The Old State is the digital marketing agency you have been looking for. We are a Dallas-based agency here to help you take your digital marketing efforts from flat into something fabulous. It's what we love to do!

Improve Your Digital Marketing Efforts

A winning digital marketing strategy can make or break a business. When you work with our team of digital marketing experts, you will find that it isn't so hard to find success online. We will go over with you a few basics of digital marketing, including this expert advice:

Tip #1 Be Authentic
Businesses should strive to be true to their values and mission. We encourage you to create messaging and marketing strategies that are based on your company's core values, mission, and vision, rather than doing something because it’s the latest trend. Let's say you own a vegan bakery, but goat's milk is suddenly hugely popular thanks to a viral Tik Tok video. Should you jump on the trend and discuss goat's milk on your social media channels? Your customers who have been with you since the beginning are sure to have a problem with this!

Tip #2 Produce Great Content
One of the best pieces of advice anyone can give you in regards to your digital marketing efforts is to regularly produce well-written content. This could be in the form of blogging, social media posts, and more. A blog attracts new website visitors. New website visitors turn into new customers! It's more than this, though, because well-written content also turns you into an industry thought leader. Let's stick with the same bakery example from above. Someone in your area is throwing a birthday party for their vegan boyfriend. Your blog doesn't just tell the new visitor how to throw a birthday party everyone will love, but also which menu items are best for vegans and non-vegans alike- including your special carrot cupcakes. You've just turned a stranger into a website visitor into a customer!

Tip #3 Think Long-Term
While it may be tempting to shoot for short-term wins, you should always consider long-term value when making digital strategy decisions. With technology constantly changing at a neck-breaking pace, there will always be ideas and trends that are ‘in’ or ‘the hot new thing’ in the industry. That doesn't mean they're right for you, although they could be. Getting a few sales today but alienating who used to be your repeat customers won't serve you well in the long run. Before pouring resources into a one-off idea of focusing on a specific social media platform, we suggest you perform your due diligence and research to ensure the investment will pay off in the long term. In fact, that's one of the reasons that digital marketing is so great— the analytics are there to tell you precisely what is working and what isn't. 

Professional Digital Marketing by The Old State

Digital marketing is a powerful tool for any business. A proper digital marketing strategy enables you to create a clear and comprehensive plan for how you will reach your target audience, plus build a direct relationship with them. As the internet continues to be more accessible across all devices and platforms, your digital strategy only grows in importance. Remember, you don't need to handle digital marketing on your own. The Old State is here to help!