4 Reasons Why Your Business Needs a Digital Marketing Strategy
Without knowing much about digital marketing strategy, you know that the way businesses advertise to new customers has changed in leaps and bounds over the past few decades. The internet has changed everything! As of January 2021, there were 4.66 billion active internet users worldwide. This represents just under 60% of the global population. That number isn't stagnant. In fact, it's growing 7.3% every year.
In fact, 3/4 of Americans go online on a daily basis. 43% go on more than once a day and 26% are online “almost constantly.”
The people who you want to be customers are online, and you should be too. It takes more than just a website to capture all of the viewers and leads you're looking for. You need a team of dedicated experts in the industry. Before we go further into that, let's first discuss in detail what digital marketing entails.
What is Digital Marketing?
Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes email, social media, web-based advertising, as well as text and multimedia messages. You can pay to have ads appear on viewers' Search Engine Results Page (SERPs). You can publish blogs. You can send promotional and informative emails. Essentially, if a marketing campaign involves digital communication, it's digital marketing!
The Importance of a Well-Done Digital Marketing Strategy
Now that you know the "what," we can dig further into the "why." Why is digital marketing so important that it requires a professional digital marketing strategy? Digital marketing has become prominent largely because it reaches such a wide audience of people. It offers a number of advantages you don't want to miss out on. Let's consider a few important things:
#1 You Can Reach Anyone
In decades past, small to medium-sized businesses simply couldn't compete with huge corporations, and much of this had to do with their advertising budget. With a well-done website and the right marketing efforts in place, you can reach the entire world! When you post an ad online, people can see it no matter where they are, and this is offered for a fraction of what a far-reaching television ad would cost.
#2 It's Cost Efficient
This brings us to our next point. Digital marketing is incredibly cost-effective compared to other methods. Overhead costs for traditional advertising, like newspaper ads, television spots, and radio commercials, can be high. With digital marketing, you can create just one content piece that draws visitors to your blog. Imagine the cost savings of writing an email versus putting an ad on the radio.
#3 You'll Have Access to Quantifiable Results
Sure it's less costly, but is it efficient? Yes! And this isn't just guesswork. One thing people love the most about digital marketing is that the results are easy to see and understand. If your strategy is working, you'll know it. If your strategy is a bit off-base, you'll be able to see where you're lacking and fix it quickly. These analytics are vitally important to both your short and long-term success in digital marketing.
#4 It Makes Personal Connections Easier
Digital marketing allows you to communicate with your market, leads, visitors, and customers in real-time. Perhaps even more importantly, it lets them communicate with you! Someone may begin by following you on social media. Their level of engagement increases as they become closer to becoming a customer and then a repeat customer. They're now not only following you but regularly engaging with your brand, liking your Instagram pictures, and tagging you on Facebook. That sense of ownership can create a strong sense of brand loyalty.
Learn More About The Old State's Digital Marketing Services
Digital marketing should be one of the top focuses of almost any business, including yours. Your digital marketing strategy is too important to put into the hands of anyone but The Old State! The more you embrace the possibilities of digital marketing, the more you'll be able to grow. We're excited to partner with you on this journey!