Launching a new website for your brand or company is something you need to think about every couple of years, but it can be a time-consuming and expensive endeavor. So how do you know when it’s time for a new website?
Your site takes too long to load
If your site’s pages are taking longer than 3-4 seconds to load, it may be time for a more modern site. Most users are not going to stick around for long load times, especially for a B2B site. Load speed can also affect your Google rankings, especially on mobile. Modern development techniques can alleviate long load times.
Your site is not usable on mobile devices
If your site cannot be viewed or looks/performs poorly on mobile devices, it’s definitely time to make a change. Here are just a few stats about mobile internet usage.
- * Mobile internet has grown 504% in daily media consumption since 2011.
- * Mobile devices now account for more than half of the web traffic globally
- * 80% of users used a mobile device to search the internet in 2019
- * 57% of consumers said: A business with a poorly designed mobile website is not likely to be recommended
These trends will continue to move toward users preference to use mobile devices, so having a mobile friendly website is a must.
Your site is not generating leads
If your site isn’t producing sales or new business for your company, it may be time for a new one. Your website is generally one of the first points of contact you will have with potential customers or clients, and if users are leaving your site without giving you any contact info, you could be losing out on quite a bit of business. A new web design can help put devices in place to gather info on who is interested in your company or products.
You can’t update content easily
If you have to call your web developer anytime a small text change or new image is needed, you need an upgrade. There are plenty of modern, easy-to-use CMS (Content Management Systems) out there such as Governor or WordPress, and your site should be built using one. This will allow your team to make almost any change needed to the content of your site without the extra time and cost of calling a web developer.
Visitors do not stay on your site for very long
A telltale sign that you need a website upgrade is if users aren’t sticking around on your site. This could be that your site is taking too long too load, too difficult to navigate, doesn’t work well on mobile, or that it just doesn’t feel appealing to your users.
Your competitors have redesigned their websites
Web users overwhelmingly start their buying/decision-making process by going online and researching the companies they are thinking about using. If your competitors have modern websites and you don’t, they already have a huge advantage over you in the minds and perception of your potential customers.
Your brand, products, or services have changed
If your site doesn’t reflect the products or services your company currently offers, it definitely time for a change. Your site should be an online representation of who your company is, what you offer, and the integrity of your brand.
Your website looks dated.
If your site looks anything like this, it needs to be redesigned.
If your site doesn’t look modern and professional, your users are not going to have confidence in your company or your services. Remember, your website is your first impression to potential customers. Make sure it’s a good one.
Your site is text heavy
Web users are visual. Images, videos, and graphics are a much more appealing way to tell your story than paragraphs and paragraphs of text. To be honest, if your site has more text that visuals, it’s a pretty good bet that people aren’t reading it, bouncing, and you are losing out on potential business.
Low search engine rankings
If you have low search engine rankings, it could be that your site is not optimized to be read by search engines. A new site, built to the specs of Google’s search engine, could help your rankings tremendously.
If any of these sounds too familiar to you, we would love to talk to you about a website refresh, redesign, or overhaul. Click here to schedule a time to talk.