Dallas Web Design: Why Quality Web Design is so Important
Would you pay as much for an entry-level subcompact car as you would for a foreign luxury sedan? Probably not. Would you be okay buying a pair of flip flops from a big corporate store that cost as much as leather boots created by a world-famous fashion designer? Of course not. The reason you would say no to both of these scenarios is that you know the quality of the products is not the same.
We encourage you to use the same line of thinking when it comes to web design in Dallas. Not all websites are the same because they weren't created with the same focus on high-quality design and development. You're not just looking for a new website; you're looking for high-quality work by top industry professionals.
Why is Quality Web Design and Development Important?
You want your website to attract new visitors and convert those people into leads and customers. But, what do they want? They want your website to look nice! Research tells us that if people are only given 15 minutes to consume content, 66 percent of them would prefer to see something beautifully designed instead of something plain and simple.
Your company's website design is an important part of your online presence. In order to build a better website, you must first understand the importance of web design. How does it impact your audience and your business? As Dallas web design experts, we're here to help!
#1 The Design of Your Website is Your Visitor's First Impression
When you visit someone's home for the first time, you take notice of their yard before you even step inside. This is your first impression of their house. In just the same way, when your audience visits your website, it gives them an initial impression of who your business is.
These new website visitors will judge your business within seconds, fair or not. In these first few seconds, you want to make a positive impact on your audience. An old-looking or clunky website looks outdated like your business is stuck in the past. Your potential customers will wonder what else might you be behind on. Even if you’re better and more experienced than your competitors, you could lose business to them simply because people find their website more trustworthy. We don't want this to happen to you!
#2 It Helps Your Search Engine Optimization (SEO) Efforts
Wouldn't it be great to get more website visitors, for free? That's precisely what a well-done SEO strategy does for you! Remember, Google wants to give its users the best experience possible.
The best and most up-to-date web design elements and practices influence how you publish content on your website. This affects how search engine spiders crawl and index your website. If your on-page SEO fundamentals are not as well-done as Google wants them to be, you’ll be fighting an uphill battle for visibility on the search engine results pages (SERPs).
#3 It Builds Trust and Authority
Above all, your website should be establishing your brand as an industry leader. Understandably, most people don’t trust poorly designed websites. They will worry your company is out-of-date at best, and a scam at worst. After all, this person is looking for a place to spend their money and even possibly enter their credit card information. At the slightest possibility that this could be a phishing website that steals their information and causes a huge headache, they'll X out of your website and find another.
Trust The Old State for Top-Quality Web Design in Dallas
We want your website to do everything you have in mind, from attracting new visitors and wowing them to turning them into full-blown customers who are happy to spend their money with you. This is exactly what our team can do for you because we've proven we are the go-to experts for web design in Dallas.