Choosing a Digital Marketing Company

The importance of digital marketing simply cannot be overstated. If you're not currently investing in digital marketing, you absolutely should be. As well, if you're not seeing the results from your digital marketing efforts that you would like, this is also a sign you should reconsider your current efforts.

It is quite possible that you know how important digital marketing is, but you can't find the time or energy to devote to it. After all, you have a lot going on. That is okay! No one expects you to be an expert at everything. This is why you should consider bringing in the services of a professional digital marketing company. The question is, which one? A quick search will show you dozens or even more agencies that all claim they are the best and can deliver your desired results for you. How do you know which one to partner with? We're so glad you asked!

How to Choose a Digital Marketing Company

Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire! Your choice of a digital marketing company will have lasting effects on your business. Here are a few tips, tricks, and pieces of advice so you can feel peace of mind that you've chosen the right company:

#1 Know yourself and your desired outcomes.
Every business is different, as is every digital marketing agency. Digital marketing agencies usually specialize in one or two areas, even if they are "full service." Go ahead and browse their past work or ask for referrals to hear from past or current clients. Are they businesses like yours? They don't necessarily need to be in exactly the same industry, but an agency that specializes in small businesses may not have the capability to handle your large corporation's daily needs. On the other hand, an agency that often works with huge companies may not understand the struggles of a start-up just trying to get its name out there. When you know what you want to achieve, you'll have an easier time finding someone who can deliver it.

#2 Make sure they have the specialized team members you're looking for.
A digital marketing agency doesn't just have digital marketers; they have website designers, developers, branding experts, strategy consultants, and more. If you know you really need a new website, you're going to want to ensure your chosen agency has the right team for the job. On the other hand, if you already love your website but your social media efforts are falling flat, you'll want to know they have a specialist who can aid in that instead.

#3 Find a team with a strong industry reputation.
You don't want your company’s marketing to be their first day on the job. Social proof, which includes testimonials and previous client reviews, will be able to give you deep insight into what working with that agency is like. Many times, the digital marketing agency will list past work done on their website. If not, ask them who you can contact for a referral. Don't forget to do a quick Google search! When you find them online, look at what others are saying about them, not just what they're saying about themselves. Have they recently won an award or are they involved in a lawsuit? You can find out a lot about a company in just a few minutes!

The Old State is the Digital Marketing Company for You

Step up your digital marketing game efforts by partnering with The Old State. We will help you by creating experiences that are valuable and positive for your business. As an award-winning Hubspot Gold Partner Agency, we can help you attract, engage, and delight your customers with the best tools for every stage of your digital marketing strategy. Are you ready to learn more? Reach out and request a demo. We can't wait to get started!