Why Should You Create a Brand Online?
Your company needs to be found online when someone is searching for you or your products. An online presence starts the basic foundation of digital marketing, but this alone is not enough. Not only do you need to be easily found, you also need to be identifiable through your company’s unique attributes. This is better known as branding.
The Importance of Branding
What color is associated with Coca-Cola? Fill in the blank, "Disney World is the _____ place on Earth." What symbol is on all Nike shoes and apparel? Chances are pretty good that you easily knew the answer to all three of these questions. How did you do it? These companies have worked tirelessly on their branding!
That being said, developing a brand for your business involves more than colors and graphics. This is particularly true for modern businesses thanks to the rise of the internet. Today, it is also important to learn how to share a story that encompasses the customer experience, outstanding service, and a promise of quality. Once you master your online branding, potential customers will recognize your business instantly and trust it to be consistent. That's the goal of branding!
Create a Brand Online
Businesses have names, logos, products, voices, colors, fonts, and reputations that makeup who they are as well as affect how they’re perceived. Branding isn’t just a recognizable name and brand logo that distinguishes you in a crowded market. Your brand is how people perceive you wherever they interact with your business. This includes both the impressions you can control and the ones you can't. Think about social media platforms, like Facebook and Twitter. Are people talking about your brand? Also, consider online review platforms, including Yelp. What are reviewers saying about their experience with you? All of this goes into your branding because it's information someone interested in your company will find.
You may be wondering why these details are important. Who cares what people are saying about you online? Why is it so important to create a brand anyway? Branding is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. This pattern builds trust, meaning they will come back again and again, knowing what to expect from an interaction with your company.
Imagine if you go to grab a bottle of Coca-Cola from the store and the label is blue and green instead. It would probably give you pause, right? Is this really a Coke? Did they change the drink? Will it taste the same? This is precisely why consistency is the key to branding, especially online. Tom Goodwin tells us that, “Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.” This familiarity means people will be comfortable, and this comfort means they will be repeat buyers. That's your goal!
Professional Branding From The Old State
The Old State is a Dallas-based marketing and branding consultant agency. We expertly provide a proven branding process that creates a long-lasting and measurable impact for new brands and established brands alike. Whether your company was founded yesterday and you're excited to get started or you've been around for years without a fresh, fully-developed branding strategy, we want to help. Our team of experienced branding experts have worked hard to guide clients just like you through a step-by-step brand discovery process consisting of in-person meetings covering brand diagnosis, brand standards discovery, competition analysis, and brand positioning.
Your brand is built to be a true representation of who you are as a business, as well as how you wish to be perceived. Each brand we create is the result of our thorough process with research by branding experts. Are you ready to create a brand online? Reach out for a demo and learn more about what The Old State can do for you to take your brand to the next level!