Why is a Website Important for Your Digital Marketing Strategy?

If we asked you to think of what goes into a well-planned digital marketing strategy, what would you say? If you answered with things like content marketing, PPC ads, and sending emails, you wouldn't be wrong. However, if that is all you said, it wouldn't be a complete list. You see, your brand's website is a huge part of your overall digital marketing strategy!

Your Brand Deserves a Great Website

You already know how important digital marketing is to your company's short and long-term success. You must have a strategy in place to ensure you're doing what needs to be done in order to reach the right people at the right time. This entails more than paid ads on Google and social media marketing, though. Your website is also a big component of the overall picture. 

That being said, having a website is not enough. In 2022, the standard for web design is no longer simply functionality or visibility. You can't just be there; you must be there and be doing better than your competition. The way to achieve this is all in the details that lead to how a user will engage with your brand. From layout to color, to content, critical elements work in a cohesive manner to build a digital tool that will improve your online marketing efforts significantly. This only applies when your website is strategically used, of course.

No matter what industry you are in, a website that is up-to-date, informative, and aesthetically pleasing attracts and then builds trust with potential customers. Therefore, this can impact customer acquisition and conversion rates. A well-designed website can benefit your business in numerous tangible ways, including:

Increased Leads

Adobe tells us that more than 80% of customers research a product online before purchasing it. Search Engine Optimization (SEO) and Pay-per-Click (PPC) are two highly effective ways to bring new people to your website. What they see when they arrive does the rest. A great website should bring these new visitors on a journey that ends in either making a purchase directly through the website or becoming a lead. 

When someone fills out a form on your website, perhaps a landing page to get access to an ebook or a "contact us" page, their information is kept in your system and they become a lead. This means they're interested, but they're not quite there yet. This stage is when your sales team is able to step in and shine! By sending well-crafted emails and other strategy initiates, you will be able to nurture them into becoming a customer. This is all made possible by a great website!

Higher Sales

It just makes sense- the more new leads you have, the more eventual sales will eventually come from those. The best websites out there foster new sales, thanks to fantastic content, easy navigation, and an expertly-designed customer experience (CX).

Key Analytics

A website is easily trackable. Data and analytics found within your website platform allows brands to better understand consumer behavior. This provides insight into what is and isn’t working, making your entire strategy more effective.

Dallas Web Design Done by The Old State

At The Old State, you'll find the web design experts you're looking for. Let our team create the website you've always envisioned for your business! We will guide you through a proven step-by-step process to ensure your website looks beautiful, performs efficiently, meets your expectations, and gets results. 

Our talented and experienced Dallas web design team works hand-in-hand with our developers to produce excellent websites. The products that come from our team not only function exactly as they should but also look beautiful and maintain high standards of usability. We would love to discuss your project. 

Our web development and design team can ensure your website looks fantastic, captures new visitors, and informs your industry. The goal is to turn visitors into leads, and leads into customers. If you're ready for us to do this for you, let's talk!