What’s the difference between a creative agency and a digital agency? We have the answer for you right here!

You know you can't handle every aspect of your business on your own. A piece of the puzzle that often requires bringing in some outside help is marketing, especially digital marketing. You've already decided you need an agency. First of all, good for you for making the right first decision, but you’re not done with important decisions quite yet. As you begin to search for an agency, you'll see that some consider themselves creative agencies while others call their company a digital agency. Is there a difference? And more importantly, which one is right for your specific wants and needs?

What is a creative agency? This term is new, but the idea behind it is not. In truth, the concept of a creative agency has been around for decades. Meaning — well before the rise of the internet and the need for tasks now seen as vital, like expert web design. A creative agency is simply the new term for what used to be called a design company. Businesses all over the world use creative agencies or design companies to produce beautiful artistic concepts. They are used mostly for print, like direct mailers and brochures. Nowadays, creative agencies have added to their offered services and can also handle digital services.

How is a digital agency different? A digital agency focuses on digital. It's pretty simple! While a creative agency may handle web design as well as traditional print creative pieces, a digital agency is focused on your online marketing and website presence. Beyond just how something looks, digital agencies help your brand with things like online advertising, web design, web development, e-commerce consulting, app development, blogging, and search engine optimization (SEO). This is what we are here at The Old State. We are branding, web design, and digital marketing experts that strive to elevate our clients through strategy, creativity, and a whole lot of hard work!

There’s no doubt that digital agencies are incredibly important to modern business, no matter what industry you happen to be in. Whether it is an e-commerce store, a huge corporation, or a local mom-and-pop shop, you should be focused online. Whether you're an organization that needs to rise above its competitors or a company that needs a new brand identity built from the ground up, a well-planned strategy and execution of your online presence will accomplish your goals.

As you go through your search, we encourage you to reach out to us here at The Old State and request a proposal. This way, you'll know exactly what our team of experts can do for you. Our most popular services are web design, strategy, online marketing, and branding. We'd love to partner with you to achieve your goals. Contact us today so we can get started!