Start This Year Working with a Digital Marketing Agency in Dallas

As we say goodbye to 2021 and hello to 2022, it's time to think about new year's resolutions. No, we're not talking about telling yourself you're finally going to lose 15 pounds or learn Spanish. Let’s talk about some resolutions you can make for your company!

Far and away, one of the best things you can do for your business this year is to begin a working relationship with a top digital marketing agency in Dallas. Why? So that you can finally make 2022 the year your company gives web design the focus it deserves. 

Why You Should Start 2022 With a Focus on Web Design

With the new year comes a renewed dedication for all things fresh. That’s why January is the perfect time to reach out to a digital marketing agency in Dallas about a new website! 

Small updates here and there can help keep your website looking good and reading current, but they can’t substitute for a full revamp. Most industry experts agree that you need a new website every two to three years. This tends to be the sweet spot for a website redesign. Here are some major benefits of a new website:

#1 A Fresh Website Delivers a Better First Impression

First impressions are everything, in dating, house shopping, and even websites! Did you know it takes about 50 milliseconds, which is just 0.05 seconds, for users to form an opinion about your website that determines whether they like your site and whether they’ll stay or leave? An old, outdated website won't deliver the kind of first impression that keeps them engaged and learning more about your products or services.

#2 An Old Website Leads to Technical Problems

It isn't simply about the way your website looks, but also about how it works- and if it even works at all! Technical issues, like broken links or down servers, can have a hugely negative impact on your user experience (UX). Revamping isn't solely about the front end of your website. The older your website is, the more likely it is to be using outdated tech and coding that is going to break down.

#3 It Gives You a Competitive Advantage

You want to be seen as an industry leader. While your competitors are getting new websites that are updated and trendy, they’re creating a perception of what is modern and new and what isn’t. The last thing your brand wants to do is fall behind in the market because of an old website.

#4 When You Change, Your Website Should Too

Has your brand changed? Have you added additional products or services? Perhaps you're now offering curbside pickup or delivery in order to stay in the game during Covid restrictions and quarantines. Your website should reflect this, especially now that people are searching for companies that offer these services.

The Old State is a Top Digital Marketing Agency in Dallas

Your company won't reap all of these benefits by working with just anyone on a new website. To get the most bang for your buck, you need the best digital marketing agency in Dallas. When you reach out to The Old State for a proposal, we'll be happy to tell you why that is us!

Website design is something pretty special. While there is certainly an amount of creativity needed, it is also akin to a scientific method. There is a tried and true process that expert website designers complete for each and every one of our website projects.

The Old State is proud to have a team of web designers who have the training and experience necessary to produce fantastic websites. These sites are both good-looking and functional. We can't wait to hear from you so we can tell you more and show you our portfolio of past client success stories.