We are proud to announce the launch of Centres new website www.gotocentre.com. Centre is a retail shop located at Mockingbird Station here in Dallas. Their store showcases the latest in funky fashion and sneakers, so the site had to reflect their bold style and respect for high design.

Its so great to work with a client who has their finger so firmly on the pulse of popular culture!

The thing I am probably most excited about with this site is Centres dedication to producing relevant contentand plenty of it. Its so great to work with a client who has their finger so firmly on the pulse of popular culture! Theyve got 15 columnists from Dallas, New York City, even Stockholm, Sweden writing about everything from sneakers to music to art, videos, foodpretty much anything you can think of.

In addition to the columns, there is a blog dedicated strictly to random videos that the Centre staff finds on the web and another dedicated to random photos. Theres even a blog that allows users of the site to upload their own photos. Were using Vimeo and YouTube to pipe in the videos and Flickr to pipe in the photos on these blogs to reduce the hosting headache and to utilize the immense social communities of those sites. This way, if Centre uploads a video for their site, it has the potential to be seen by anyone on the vast network that is YouTube, Vimeo, and Flickr.

I know what youre thinkingthe store is not up yet. Dont worry, it will be up before you know it, and its shaping up nicely. Its going to have a lot of pretty advanced features (thats why its taking a little longer) like international ordering, phone orders, pre-ordering for big ticket items, the ability to insert products directly into the blog, and more.

This is one that I am really proud of and I am looking forward to seeing their user base explode.

Curtis Hale CHIEF CREATIVE OFFICER