Blogging is incredibly important to your brand. If you’re not yet doing it, you’re missing out!

If someone were to ask you what the crucial elements of a marketing strategy are, what would you say? If you're like most people, you could probably come up with a few answers, like commercials, paid ads on social media, and maybe even some promotional giveaways. All of these are great answers, but it's far from an exhaustive list. None of this touches on a really big piece of the puzzle: enhancing your online presence through blogging. 

It doesn’t matter what kind of company you run, whether it is an e-commerce store, a huge corporation, or a local mom and pop shop, you should have a blog- it's as clear-cut as that. Why? Here are just a few of the reasons this is so essential:

#1 A blog attracts new website visitors. One of the best reasons to have a blog is that it is integral to a proper content marketing strategy. Let's say you (or more likely, a professional content writer) create a blog piece titled "How to Wash Your Dog." You'll slowly begin to rank for internet users Googling this search term. Once they see your blog answers their question, they'll click the link to your website from the Search Engine Results Page (SERP.) You just got a brand new website visitor!

#2 New website visitors turn into new customers. Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. Let's stick with the same example from above. If done properly, your blog doesn't just tell the new visitor how to wash their dog but also which products are best to do so- including your special eco-friendly dog shampoo. You've just turned a stranger into a website visitor into a customer!

#3 A blog turns you into an industry expert. The right content strategy and regularly posting on your blog can and should build your reputation in your niche industry. It allows you to become a figure of authority in your field. Nothing can beat a good solid reputation for knowing what you're talking about! Blogging allows you to share your perspective on related topics with your audience in a way that shows them you're a professional they can trust. In order to take full advantage of this, make sure your blog isn't too "sales-y." It's about information, not advertising. Make sure you are providing 

For blogging, as well as many other online marketing services, you can trust the professional team of experts at The Old State. We'd love to go into further detail as to how we can help you. We are branding, web design, and digital marketing experts that strive to elevate brands like yours through strategy, creativity, and a lot of hard work.  Request a proposal today!