5 Tips for Making Creative Dallas Web Design

We’ve previously discussed your website’s must-haves, such as fantastic content, easy navigation, an expertly-designed customer experience (CX), and modern design elements. This all holds true, but while creating these technical features it’s important not to overlook one important aspect. Your website should also be creative! Your readers aren't robots and web crawlers. They want to look at a website and go "Wow!"

This reaction can only be achieved through web design that is professional, top-tier, well-planned-out, and above all else- creative. If you need a little bit of help taking your designs in this direction, our design team can do just that.

Ways to Make Your Website More Creative

The design of your website is your visitor's first impression. These new website visitors will judge your business within seconds, fair or not. In these first few moments, you want to make a positive impact on your audience. Here are a few of our favorite ways to do this:

Tip #1 Stick to a Black and White Color Scheme 

It's exciting to watch creativity come out to play when colors can't be used! You may think that more colors means more creative, but the opposite can be true. Without color, the design and the words are the main focus of the page. The results can be absolutely stunning! The key is in applying just the right visual effects and artistic techniques. The font style and size of your letters should be a serious focus. 

Tip #2 Incorporate Original Illustrations

Our Dallas web design experts also love the idea of illustrations to make sure your website shows a unique brand personality. A graphic designer is able to create original illustrations for your website that will help you develop a unified visual experience for your brand. These illustrations will tie all the different pages of your website together visually. They will also tell visitors all about your branding and personality, without them realizing that is what's happening.

Tip #3 Use a Unique Font

Who says you have to use Times New Roman or Arial? Not us! And not your readers either. Choosing a unique font is a simple, yet effective way you can add creative personality to your website. This serves to create a design experience that feels original.

Tip #4 Make Your Content Bold

Creativity with colors and pictures is one thing, but don't forget about the actual written words. Remember, the main job of your website is communicating who your brand is and what makes you special. Instead of a call-to-action button that says "Get a Demo," your bold text could say "Give Me More!"

Tip #5 Dare to Be Colorful

Yes, this is the opposite advice of tip #1. All brands are different, and you should stick to what makes you, well, you! While a minimalist style can be just right for some brands, other branding personalities will be better represented by a burst of bold color. A website that is full of vibrant colors makes perfect sense for an artsy brand that presents a playful personality. Think of big blocks of colors, highlighting sections of content. It's an easy way to make your website stand out.

Your Brand Deserves a Great Website

In the first few seconds, your website needs to draw in your audience. A creative website is the best way to do this. The team to trust for Dallas web design is at The Old State. We've created fantastic websites for many clients in the past, and we'd be happy to show you what we can do for your brand too.

Let our Dallas web design team, as well as the other instrumental members of our digital marketing agency, create the perfect website for your business. This is one that is creative, as well as fully functional, robust, and meets your digital marketing goals. Do you want more leads? Do you want to lower your bounce rate? Do you want more viewers on your product pages? Our team will guide you through a proven step-by-step process to ensure your website looks beautiful and performs efficiently, doing anything and everything you want it to. Beyond being creative, your new website will meet your expectations and get results!