The Old State is here to tell you everything you need to know about this year's top digital trends to grow your business!

As a small business owner, you already have a lot on your plate. From purchase orders to managing payroll to keeping customers happy, your typical day is filled to the brim. Meaning staying on top of digital marketing trends can be difficult. You know you need an online presence and a great website, but optimizing your customer’s digital journey requires strategy. Fortunately, our team here at The Old State can help. Just like you're an expert in your industry, we're the industry leaders in digital trends! 

Digital marketing trends are rapidly changing in order to keep up with the demands of modern consumers. Companies have to evolve in order to stay afloat. These are some of our favorite digital trends that you should be aware of:

#1 Be Authentic! To say the past year and a half has been rough would be quite an understatement. Consumers don't want platitudes. According to a 2021 Global Marketing Trends report carried out by Deloitte, more than 70% of people said they appreciated digital innovations that helped deepen their relationships with others during this time. When you focus your efforts on delivering an authentic brand message, your website will instantly become more customer-friendly. Personalization is a great way to make a connection with your customers while improving your website at the same time. This means working with our branding professionals to have a website that is yours and only yours.

#2 Optimize For Search Intent People are home more than they were previously, and therefore using the internet to shop and connect. If you want to increase brand visibility, attract more customers, and boost your sales, your website must be optimized for search intent. Potential customers should be able to find your website while searching for a solution to a problem or while looking for a specific product or service. Optimizing for the exact purpose of their search allows you to provide the right solutions. This means creating content that has been specifically targeted towards different types of searches.

#3 Provide an Immediate Connection If a website visitor has a question, they want it answered right away. If they're unable to get the answer they're looking for, their movement through the sales funnel comes to a complete stop. This is where a chatbot can help. Chatbots are a form of AI-based technology that lets you connect effectively with your customers through instant messaging. According to market research, 82% of customers want an immediate response to their questions, and chatbots can provide this.

A website done in the right way moves visitors through your sales funnel to be customers. When you're ready to have a fantastic new website, reach out to us for a proposal! Our team will guide you through a proven step-by-step process to ensure your website looks beautiful, performs efficiently, and meets your expectations. If you already have a wonderful website, we can also help your digital presence with additional services, like digital marketing, new app features, and branding