How to Structure a Successful Digital Marketing Strategy
Wouldn't it be great if you could know if your digital marketing efforts are going to be successful? This isn't a pipedream; it can be done if you have the right strategy in place. The goal is to turn visitors into leads and leads into customers. This goal can be achieved by sticking to the right strategy and ensuring the right team is on the job.
The Steps of a Digital Marketing Strategy
While every company is different and therefore each digital marketing strategy will be slightly unique, the following five steps should be followed in a general way to ensure success:
Step # 1 Plan
Every successful strategy starts with a plan, and digital marketing is no different! One way that digital marketing is slightly different is that it's all backed by numbers and data. Meaning your guesswork is cut in half. We recommend you use a data-driven approach to your planning. You can review your current digital marketing effectiveness, see what is working and what isn't, then plan to improve from there.
Step # 2 Reach
It is now time to strengthen your marketing funnel and reach more customers by building awareness around your brand name, your services, and the fact that you're the best option for your potential customers. Your digital marketing strategy should include the latest marketing techniques to drive visits to your site, such as inbound marketing, SEO blogs, and engaging social posts.
Step # 3 Act
Having already reached your audience, it's crucial you influence their next steps to move down the funnel towards a purchase decision. Now in step three, you want to encourage interactions on your website or social media. This will help you generate leads, allowing people who aren't quite ready to purchase to remember you and do so in the future.
In this stage, you'll want to focus on content marketing as well as the user experience (UX/CX) of your social media platforms and the website itself. We encourage you to look at design trends and other strategies proven to boost engagement with your content.
Step # 4 Convert
At the end of the day, the true goal of your strategy is, of course, to convert. You want more customers. You can use retargeting, nurturing, and conversion rate optimization to remind and persuade your audience to make a purchase with you. If you're an e-commerce store, you can guide them to buy online. If you offer services, you can lead them towards making a phone call or visiting you face-to-face. Whatever is important to you can be achieved in this stage.
Step # 5 Engage
You're not done yet. Did you know it's much easier and cost-effective to continually win back the same customers again and again, rather than bringing in new people each time? It is highly recommended that you focus on increasing sales from existing customers by keeping them engaged after their first purchase. You can do so by improving your personalized communications using the web, email, and social media marketing using the data you already have about them. This information can be successfully utilized to create hyper-personalized marketing campaigns.
Remember, digital marketing isn't about guesses and trusting your gut instincts. There is data for everything, and this is what you should look at when deciding how to boost engagement. Data can tell you the best send times to engage an individual. It can be based on when they originally bought or subscribed, but doesn't have to be. You can also know the best timing and offer for follow-up communications based on an analysis of past re-engagement efforts. Want to know the best product or category combinations? All of this, and much more, is available and ready to be used to your advantage.
The Old State Can Do This and More
From branding to strategy to Dallas web design and beyond, there is no aspect of your digital marketing needs that cannot be handled by The Old State. Our marketing team can ensure your website looks fantastic, captures new visitors, informs your industry, and brings your company, new customers. If you're ready for us to do this for you, let's talk!