Marketing, as we know, is an ever-evolving process. New marketing strategies are constantly emerging worldwide with changing consumer behavior and preferences.
Here at The Old State, we understand the importance of marketing strategies. That’s why we’ve traveled the globe (virtually, of course) to bring you three of the most influential marketing strategies that are gaining popularity worldwide. These innovative approaches are helping to create meaningful relationships between brands and customers and changing our marketing decisions.
1. Experiential Marketing
The first marketing strategy that’s gaining traction worldwide is experiential marketing. Experiential marketing involves creating uniquely curated experiences that invite consumers to interact directly with a brand. This strategy allows brands to expand their consumer engagement and build brand loyalty. Examples of this approach include virtual reality, pop-up shops, and event marketing.
In Harajuku, companies create immersive, interactive experiences through temporary pop-up theme cafes. For example, the OhMy Cafe recently featured a Zootopia Bunny Best Friend shop, promoting the friendship between characters Nick and Judy with a custom mini cafe menu and souvenirs. This strategy serves as a two-way promotion for the Disney brand and the participating restaurant by promoting the movie and its famous characters, leaving a lasting impression beyond a simple product purchase.
2. Sustainability Branding
The second marketing strategy that is making waves is sustainability branding. Sustainable branding requires brands to create, maintain, and project a brand that offers sustainability benefits to customers and the planet.
Generally, consumers are becoming more aware of the damage brands do to the environment, and sustainable brands are leading the charge to reverse that cycle.
Over in Copenhagen, sustainability isn’t just a buzzword—it’s a brand imperative. With consumers increasingly prioritizing environmental stewardship, Danish brands are leading the charge by integrating sustainability into every facet of their branding.
An excellent example is the Danish brand Underprotection, which creates lingerie, loungewear, and swimwear, focusing on fashion and sustainability. All of its pieces are made from classified sustainable materials such as TENCEL™ Lyocell, recycled polyester, and organic cotton. Plus, all its packaging, paper, and polybags are either compostable, recycled, or biodegradable. This impressive marketing strategy showcases their commitment to meeting consumers’ social and environmental standards.
3. Gamification
Lastly, gamification is an up-and-coming marketing strategy that infuses elements of play and competition. By incorporating features like points, levels, challenges, quests, and rewards, gamification turns customers into active participants in your brand’s story, transforming routine interactions into memorable adventures. Gamification strategies include website games, loyalty and reward programs, completion meters, and virtual badges.
In Dallas, companies like Tronic are reinventing their clients’ marketing efforts by offering a gamified loyalty experience. By incorporating gamified elements, Tronic clients’ brands engage customers and deepen their loyalty by making experiences more immersive and fun.
Putting Your Strategy in Action
In summary, brands can create meaningful connections with customers, build brand consistency and trust, and stay competitive by adopting innovative approaches like experiential marketing, sustainability branding, and gamification.
Are you interested in enhancing your marketing plan? Let’s chat! Contact us today to explore how our marketing strategy services can assist you in achieving your business objectives.