How Understanding Your Audience is the Key to Initial Strategy Planning

When it comes to creating your digital strategy, understanding the demographics of your audience is crucial. From the look and feel of your website, to the strategic efforts of SEO and of course your ongoing marketing efforts, identifying your audience demographics correctly is the foundation for cohesive success. Demographics are just the first step, the second is understanding that demographics can change by channel and goal. This is where we do the heavy lifting for our clients!

We are by no means saying that identified demographics create a one size fits all customer of your product or service. But using the proper tools to establish baseline demographics allows into you to then create manageable groups, or market segments that you can formulate a strategy around. Here are some of the top demographic data you should consider researching for your company.

  • Age Range – Try to keep this to a 5 year window, when understanding your demographics the more granular you can get, the better!
  • Geographic Location – By identifying an ideal area to your target lives or works in allows strategists to find other locations that show similar trends based on your company to target as well.
  • Gender Ratio – It’s important to know the male to female ratio as the supporting data for external activities and interests to target will change.
  • Adjectives – How would you and your business describe this individual? This is important because this allows you to way their personal value proposition with yours. It also helps shape your messaging and tone in future marketing efforts with this potential client or customer.

Once you understand your overall demographics, you can take your strategy to the next level. This is just a peak into the extensive demographic dive our Strategic Creative Agency takes to executive a strategy with results. If you’re interested in a complimentary consultation, feel free to submit a request to speak with one of our seasoned professionals!

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